CATAPULT AIR – NON-STOP TO SYLT.

Short List
ClientSYLT MARKETING
Category G01. Local Brand
TitleCATAPULT AIR – NON-STOP TO SYLT.
Product/ServiceTHE ISLAND OF SYLT
Entrant PHILIPP UND KEUNTJE Hamburg, GERMANY
Idea Creation PHILIPP UND KEUNTJE Hamburg, GERMANY
Production PHILIPP UND KEUNTJE Hamburg, GERMANY
Credits
Name Company Position
Diether Kerner Philipp und Keuntje Chief Creative Officer
Oliver Zacharias-Tölle Philipp und Keuntje Executive Creative Director
Guilherme Altreider Philipp und Keuntje Senior Art Director
Thorsten Binder - Senior Art Director
Klaus Huber Philipp und Keuntje Senior Copywriter
Jens Hoffmann Philipp und Keuntje Director Brand Consulting
Franziska Danger Philipp und Keuntje Client Service Director
Charlotta Dittmann Philipp und Keuntje Senior Project Manager
Christian Hibbeler Philipp und Keuntje Head of Film Department
Ines Wolff Philipp und Keuntje Producer
Caspar-Jan Hogerzeil - Director
Manuel Mack - Cinematographer
Hendrik Wonsak - Social Media Manager

Write a short summary of what happens in the film

Catapult Air is a fictional airline that brings people to the Northern German island of Sylt, with a catapult. Much faster and more reliable than the railroad. A budget production, that only features residents of the island, uses humour as its main tool to gain supporters for the railroad expansion petition. Background: the famous holiday destination island can only be reached with the single-tracked railroad that connects it to the mainland. Delays and cancellations are standard. Thousands of commuters must travel daily through this massive bottleneck to work on the island. Protests have been ignored for decades. Businesses and jobs are in danger.

Please tell us about the brand in relation to the locality or market where the product / service is distributed

Sylt is a strong destination brand, an idyllic island in the Northern German state of Schleswig Holstein. Most Germans dream to visit the island and the white sandy beaches its famous for. Thousands of jobs depend on the popularity of Sylt with tourists, but businesses are endangered by the infrastructure challenges. The “product/service” in this case was raising awareness about the desperate need for a railroad expansion so people in the region would support the existing petition addressed to the government. The video spread rapidly and a local issue turned into a national phenomenon that gained a lot of exposure for the Sylt brand.