Title | METALHEADS |
Brand | VOLKSWAGEN AG |
Product/Service | VW GOLF IQ.DRIVE |
Category |
A03. Durable Consumer Goods including Automotive |
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Media Placement
|
PHD GERMANY Düsseldorf, GERMANY
|
Production
|
CZAR FILM Hamburg, GERMANY
|
Production 2
|
BACON Copenhagen, DENMARK
|
Production 3
|
SUPREME MUSIC Hamburg, GERMANY
|
Production 4
|
LOFT TONSTUDIOS Hamburg, GERMANY
|
Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
|
Four metalheads in their element. The music at its maximum and headbanging until the neck hurts - or in our case, the head. Because in the middle of the best part of the song the heads of driver and co-driver bang together - double knockout. Slowly the passengers on the back seat realize that nobody is driving the car anymore. But Volkswagen’s Emergency Assist takes over and brings their Golf to a safe stop.
So the friends can avoid a disaster and a brief time later - and for the sake of general safety - they are delighted with a soft pop tune.