CAYENNE TURBO S E-HYBRID COUPÉ WEBFILM "MEDITATION"
| Title | CAYENNE TURBO S E-HYBRID COUPÉ WEBFILM "MEDITATION" |
| Brand | DR. ING. H.C. F. PORSCHE AG |
| Product/Service | CAYENNE TURBO S E-HYBRID COUPÉ |
| Category |
B03. Durable Consumer Goods including Automotive |
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Entrant
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GRABARZ & PARTNER Hamburg, GERMANY
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Idea Creation
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GRABARZ & PARTNER Hamburg, GERMANY
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Production
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BAKERY FILMS Hamburg, GERMANY
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Production 2
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SLAUGHTERHOUSE VISUAL MANUFACTURING Hamburg, GERMANY
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Production 3
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SUPREME MUSIC Hamburg, GERMANY
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Additional Company
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DR. ING. H.C. F. PORSCHE Stuttgart, GERMANY
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Credits
| Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
| Reinhard Patzschke |
Grabarz & Partner |
Chief Executive Officer |
| Julica Hauke |
Grabarz & Partner |
Group Head |
| Frederik Wetzel |
Grabarz & Partner |
Team Lead |
| Ralf Nolting |
Grabarz & Partner |
Team Lead |
| Tim Lehnebach |
Grabarz & Partner |
Creative Director |
| Tim Lehnebach |
Grabarz & Partner |
Art Director |
| Thomas Schraudolf |
Grabarz & Partner |
Art Director |
| Filippo Rizzo |
Grabarz & Partner |
Copywriter |
| Sarah Süß |
Grabarz & Partner |
Account Manager |
| Daniel Wunderer |
Grabarz & Partner |
Agency Producer |
| Oliver Hoffmann |
Dr. Ing. h.c. F. Porsche AG |
Director Marketing Communications |
| Ludwig Liptak |
Dr. Ing. h.c. F. Porsche AG |
Manager Media Production & Dialogue Marketing – Marketing Communications |
| Jürgen Aigner |
Dr. Ing. h.c. F. Porsche AG |
Project Manager Marketing Communications |
| - - |
BAKERY FILMS Filmproduktion GmbH |
Film production |
| Manu Coeman |
BAKERY FILMS Filmproduktion GmbH |
Director |
| Denis Guth |
BAKERY FILMS Filmproduktion GmbH |
DOP Lighting Cameraman |
| Stefan Schuh |
BAKERY FILMS Filmproduktion GmbH |
Executive Producer |
| Franziska Meier |
BAKERY FILMS Filmproduktion GmbH |
Producer |
| Susi Wittmann |
BAKERY FILMS Filmproduktion GmbH |
Production Coordinator |
| Lars Dunker |
- |
Postproduction Producer |
| André Gelhaar |
- |
Editor |
| Kira Bürgerhoff |
- |
Colorist |
| - - |
SLAUGHTERHOUSE GmbH |
Post Production |
| - - |
SUPREME MUSIC GmbH |
Sound Studio |
Write a short summary of what happens in the film
Everyone has their own way to relax and fully enjoy themselves. One could well be the quiet of a meditation class, for instance. Or maybe not... After meditating for a while, a guy sneaks away from his peers and disappears behind the wheels of his brand new Cayenne Turbo S E-Hybrid Coupé totally unnoticed, driving in the silent electric mode. Only to switch to the SPORT+ driving mode when he’s far enough, just to enjoy 680HP of pure power. Finally.
Once he’s fully satisfied his appetite for strong emotions, he can go back to join the class. Here, his wife immediately gets the whole picture. And a little revenge too, claiming her own turn to have some real fun with a Porsche that allows drivers to enjoy the best of both worlds: sheer power and inner calm.
Cultural / Context information for the jury
The task is to introduce a new model with a double soul, combining a powerful petrol engine with silent electric gliding. Porsche launches its new Cayenne Turbo S E-Hybrid Coupé. The most powerful Cayenne ever, capable of 680 HP, and blending the usual top performance provided by any Porsche sports cars with the quiet but relentless energy of electric driving. A 100% true Porsche that can be fully enjoyed in two different ways by both, the traditional core of petrolhead customers as well as a totally new breed of clients.