TAYCAN TEASER FILM "KICK BACK"
| Title | TAYCAN TEASER FILM "KICK BACK" |
| Brand | DR. ING. H.C. F. PORSCHE AG |
| Product/Service | TAYCAN |
| Category |
B03. Durable Consumer Goods including Automotive |
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Entrant
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GRABARZ & PARTNER Hamburg, GERMANY
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Idea Creation
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GRABARZ & PARTNER Hamburg, GERMANY
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Production
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BWGTBLD Berlin, GERMANY
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Production 2
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STORZ & ESCHERICH Berlin, GERMANY
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Production 3
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STAUB AUDIO GMBH Düsseldorf, GERMANY
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Additional Company
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DR. ING. H.C. F. PORSCHE Stuttgart, GERMANY
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Credits
| Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
| Julica Hauke |
Grabarz & Partner |
Group Head |
| Ralf Nolting |
Grabarz & Partner |
Team Lead |
| Frederik Wetzel |
Grabarz & Partner |
Creative Team Lead |
| Tim Lehnebach |
Grabarz & Partner |
Creative Director |
| Aleksandr Bobrov |
Grabarz & Partner |
Art Director |
| Gabriela van der Linden |
Grabarz & Partner |
Copywriter |
| Manuela Brückner |
Grabarz & Partner |
Account Manager |
| Daniel Wunderer |
Grabarz & Partner |
Agency Producer |
| Oliver Hoffmann |
Dr. Ing. h.c. F. Porsche AG |
Director Marketing Communications |
| Ludwig Liptak |
Dr. Ing. h.c. F. Porsche AG |
Manager Media Production & Dialogue Marketing – Marketing Communications |
| Marius Kreisle |
Dr. Ing. h.c. F. Porsche AG |
Marketing Communication |
| - - |
BWGTBLD GmbH |
Film production |
| Per-Hampus Stålhandske |
- |
Director |
| Sebastian Cordes |
- |
Producer |
| Oliver Millar |
- |
DOP Lighting Cameraman |
| Chris Zimmermann |
- |
Editor |
| - - |
Storz & Escherich |
Post Production/Compositing/3D |
| Nicke Jacobsson |
- |
Colorist |
| Dan Zank |
- |
Composer |
| Ingmar Rehberg |
- |
Composer |
| Brian Yessian |
- |
Composer |
| Michael Yessian |
- |
Composer |
| - - |
Staub Audio |
Sound Design |
Write a short summary of what happens in the film
Electricity has fallen from grace. It used to be worshipped, and now it is abused. Chained into mundane tasks for our convenience. This film talks directly to ‘electricity’, addressing it with a supportive message in the places where it is most taken for granted. From the humble lightbulb, to offices, infrastructure and escalators. The action is dark and empty-feeling, and works in contrast the voice over which celebrates the virtues of electricity and promises a change to come. The action climaxes with some of the first (obscured) shots of the all-electric Porsche Taycan. The first time any such footage was shared, and the moment of realisation for many that Porsche would be releasing an all-electric vehicle.
Cultural / Context information for the jury
This year Porsche took a brave new step into the world of E-Mobility and launched their first all-electric Porsche, the Taycan. The car was both an engineering, and a communications challenge for Porsche. It had to convince both petrol-heads AND people with little experience or interest in the Porsche brand, that an all-electric car could still feel like a Porsche. But first, we had to tease the world, and let them know that electricity, and Porsche were about to come together to create something special.