| Title | J'AIME LA VIE |
| Brand | JUPILER |
| Product/Service | JUPILER |
| Category |
A08. Corporate Social Responsibility (CSR) / Corporate Image |
|
Entrant
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BBDO BELGIUM Brussels, BELGIUM
|
|
Idea Creation
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BBDO BELGIUM Brussels, BELGIUM
|
|
Production
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BBDO BELGIUM Brussels, BELGIUM
|
Credits
| Arnaud Pitz |
BBDO |
Creative Director |
| Sebastien De Valck |
BBDO |
Creative Director |
| Loup Delpierre |
BBDO |
Creative |
| Louise Cornet |
BBDO |
Creative |
| Sofie Verstreken |
BBDO |
Chief Strategy Officer |
| Lore Desmet |
BBDO |
Account Director |
| Lieselot De Fraine |
BBDO |
Account Manager |
| Janne Aerts |
BBDO |
Account Executive |
| Arnaud Hanset |
AB Inbev |
Marketing Director |
| Pieter Sercu |
AB inbev |
Marketing Director |
| Josse Peremans |
AB Inbev |
Marketing Manager |
| Maxime Pudzeis |
AB Inbev |
Brand Manager |
| Fleur Poets |
AB inbev |
Corporate Affairs Manager |
| Lionel Cleenen |
AB inbev |
Brand Manager |
| Sarah Huysmans |
BBDO |
Copywriter |
| Renée Vermeire |
BBDO |
RTV Producer & Art Buyer |
| Ilse Joye |
Caviar |
Producer |
| Shana Duprez |
Caviar |
Producer |
| Frank Devos |
Caviar |
Director |
| Christophe Malotaux |
BBDO |
Graphic Designer |
| Neil Skeet |
BBDO Productions |
Editor |
| Phile Bokken |
Sonhouse |
Sound Studio |
Write a short summary of what happens in the film
We see young people partying, to the soundtrack of "J’aime la vie (I love life)" of Sandra Kim covered by Triggerfinger and Arno (two iconic Belgian rockstars). Then we watch, anxiously, as one of them takes to the road. We hold our breath until we discover that he has been drinking Jupiler 0,0% alcohol. The film ends with the message: 0% alcohol, 100% party.
Cultural / Context information for the jury
This film was made as part of a campaign against excessive drinking and the harm it can cause, with the message: Drinking alcohol isn’t unavoidable when you party.