Title | QASHQAI MOON LANDING |
Brand | NISSAN |
Product/Service | QASHQAI |
Category |
B03. Durable Consumer Goods including Automotive |
Entrant
|
TBWA\G1 Paris, FRANCE
|
Idea Creation
|
TBWA\G1 Paris, FRANCE
|
Media Placement
|
TBWA\G1 Paris, FRANCE
|
PR
|
TBWA\G1 Paris, FRANCE
|
Production
|
TBWA\ELSE Paris, FRANCE
|
Production 2
|
MOONWALK FILMS Paris, FRANCE
|
Credits
Carl Harborg |
TBWA G1 / Nissan United |
Associate Creative Director |
Phillippe Rachel |
TBWA G1 / Nissan United |
Associate Creative Director |
Eric Pierre |
TBWA G1 / Nissan United |
Executive Creative Director |
Write a short summary of what happens in the film
The film itself features a skateboarding astronaut in a zero-G environment, accompanied by a voiceover that recollects what millions saw that summer night of 1969. At the same time, it also illustrates the feeling of driving a Nissan Qashqai equipped with Nissan’s ProPILOT technology (semi-autonomous driving tech). The spot concludes with a simple line: “Technology is beautiful when it moves us“
The score of the soundtrack is Johann Strauss II Blue Danube -a homage to 2001: A Space Odyssey. The sound-design elements stem from real sounds captured in the context of space exploration over the last 50 years.