Title	QASHQAI MOON LANDING
Brand	NISSAN
Product/Service	QASHQAI
Category	G04. Social Behaviour & Cultural Insight
Entrant	TBWA\G1 Paris, FRANCE
Idea Creation	TBWA\G1 Paris, FRANCE
Media Placement	TBWA\G1 Paris, FRANCE
PR	TBWA\G1 Paris, FRANCE
Production	TBWA\ELSE Paris, FRANCE
Production 2	MOONWALK FILMS Paris, FRANCE

Name	Company	Position
Carl Harborg	TBWA G1 / Nissan United	Associate Creative Director
Phillippe Rachel	TBWA G1 / Nissan United	Associate Creative Director
Eric Pierre	TBWA G1 / Nissan United	Executive Creative Director

Write a short summary of what happens in the film

The film itself features a skateboarding astronaut in a zero-G environment, accompanied by a voiceover that recollects what millions saw that summer night of 1969. At the same time, it also illustrates the feeling of driving a Nissan Qashqai equipped with Nissan’s ProPILOT technology (semi-autonomous driving tech). The spot concludes with a simple line: “Technology is beautiful when it moves us“ The score of the soundtrack is Johann Strauss II Blue Danube -a homage to 2001: A Space Odyssey. The sound-design elements stem from real sounds captured in the context of space exploration over the last 50 years.

Please tell us about the social behaviour and / or cultural insights that inspired your campaign

To mark the 50th anniversary of the moon landing, we created a film celebrating human achievement and how technology can move us physically and emotionally. In the UK, in partnership with ITV, the full 360 campaign gives life to the marketing mantra “the right message at the right moment“ in a spectacular way that connects deeply with the audience.