Title | QASHQAI MOON LANDING |
Brand | NISSAN |
Product/Service | QASHQAI |
Category |
G04. Social Behaviour & Cultural Insight |
Entrant
|
TBWA\G1 Paris, FRANCE
|
Idea Creation
|
TBWA\G1 Paris, FRANCE
|
Media Placement
|
TBWA\G1 Paris, FRANCE
|
PR
|
TBWA\G1 Paris, FRANCE
|
Production
|
TBWA\ELSE Paris, FRANCE
|
Production 2
|
MOONWALK FILMS Paris, FRANCE
|
Credits
Carl Harborg |
TBWA G1 / Nissan United |
Associate Creative Director |
Phillippe Rachel |
TBWA G1 / Nissan United |
Associate Creative Director |
Eric Pierre |
TBWA G1 / Nissan United |
Executive Creative Director |
Write a short summary of what happens in the film
The film itself features a skateboarding astronaut in a zero-G environment, accompanied by a voiceover that recollects what millions saw that summer night of 1969. At the same time, it also illustrates the feeling of driving a Nissan Qashqai equipped with Nissan’s ProPILOT technology (semi-autonomous driving tech). The spot concludes with a simple line: “Technology is beautiful when it moves us“
The score of the soundtrack is Johann Strauss II Blue Danube -a homage to 2001: A Space Odyssey. The sound-design elements stem from real sounds captured in the context of space exploration over the last 50 years.
Please tell us about the social behaviour and / or cultural insights that inspired your campaign
To mark the 50th anniversary of the moon landing, we created a film celebrating human achievement and how technology can move us physically and emotionally.
In the UK, in partnership with ITV, the full 360 campaign gives life to the marketing mantra “the right message at the right moment“ in a spectacular way that connects deeply with the audience.