| Title | NOWADAYS |
| Brand | DR GIORGINI |
| Product/Service | RELAXING INFUSIONS |
| Category |
B02. Healthcare |
|
Entrant
|
DELOITTE DIGITAL Milan, ITALY
|
|
Idea Creation
|
DELOITTE DIGITAL Milan, ITALY
|
|
Production
|
FILMGOOD Serravalle, SAN MARINO
|
Credits
| Alessandro Gaudio |
Deloitte Digital |
Partner |
| Emanuele Viora |
Deloitte Digital |
ECD |
| Andrea Jaccarino |
Deloitte Digital |
ECD |
| Fabrizio Marvulli |
Deloitte Digital |
Manager |
| Vasco Barros Bertoldi |
Deloitte Digital |
Creative Strategist |
| Ziad Tayah |
Deloitte Digital |
Digital Media Strategist |
| Pierangelo Spina |
Filmgood |
Executive producer |
| Carlotta Magnani |
Filmgood |
Producer |
| Igor Borghi |
Filmgood |
Director |
| Luca Esposito |
Filmgood |
DOP |
| Luigi Pellizzo |
Filmgood |
Art Department |
| Giulia Tagliaferri |
Filmgood |
Stylist |
| Caterina Martini |
Filmgood |
UPM |
| Luigi Andrei |
Filmgood |
Steadycam Operator |
| Lorenzo Colungati |
Filmgood |
Editor |
| Enzo Casucci |
Filmgood |
Original music |
| Giuseppe Catalano |
Filmgood |
Sound Design |
| Claudio Beltrami |
Filmgood |
Colorist |
| Vetriolo Vetriolo |
Vetriolo |
Post production audio |
| EDI Effetti Digitali Italiani EDI Effetti Digitali Italiani |
EDI Effetti Digitali Italiani |
Post production |
Write a short summary of what happens in the film
A two-minute film shows a man by a campfire in the woods. Suddenly, he hears an ominous growl. A woman runs out of the forest, being chased. He gets up and runs as well, finding shelter in an abandoned camper. The unseen beast finds him and smashes the camper. It then cuts to a man at home, removing his VR headset, and we see he is actually relaxing at home with his wife.
Cultural / Context information for the jury
"Nowadays" shows a cross-section of our times by raising an open and positive debate on a considerably hot topic: the conscious use of technology. While technological innovations offer us incomparable types of entertainment, they can also lead to unexpected consequences that we too often end up underestimating: the light of screens delays sleep, the sound of devices interrupts it and the entire human biological rhythm changes with it.
And it is at this point that DrGiorgini comes into the picture, telling its point of view and presenting a product that has remained unchanged for forty years, as well as the mission of the brand: "helping people to rediscover their well-being through the healing power of nature".