SOMETIMES IT PAYS TO RELAX
| Title | SOMETIMES IT PAYS TO RELAX |
| Brand | CASINOSTUGAN |
| Product/Service | ONLINE CASINO |
| Category |
G04. Social Behaviour & Cultural Insight |
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Entrant
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TANTE RANDI Oslo, NORWAY
|
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Idea Creation
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TANTE RANDI Oslo, NORWAY
|
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Production
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LINEUP FILM Oslo, NORWAY
|
Credits
| Tore Woll |
Tante Randi |
CCO |
| Zakarias Nadir |
Tante Randi |
Art Director |
| Glenn Haugen |
Tante Randi |
Copywriter |
| Preben Winther |
Lineup FIlm |
Film Director |
| Trond Hansen |
Lineup Film |
Film Director |
| Andreas Braaten |
Lineup Film |
Producer |
| Tindur Jensson |
Tante Randi |
Account Manager |
Write a short summary of what happens in the film
A 40 year old violin player from Sweden, Olof Lundqvist, are celebrated for taking it easy, in this years Vasaloppet (Swedens biggest cross country ski tournament), among all the other (14.000-something) skiers that are competing for first place. Olof took it easy, came in last and was rewarded with 96.000 Swedish kronors (a 1000 kronors more, than the guy who gave it all he had, and came in first).
Cultural / Context information for the jury
Vasaloppet: The biggest cross-country ski tournament, with over 14.000 contestants in 2019, where the grand prize for first place is 95.000 Swedish kronors.
Please tell us about the social behaviour and / or cultural insights that inspired your campaign
The online casino business in Sweden is crazy. There are hundreds of different casino brands fighting for attention, every ad break. And almost all focus their communication on instant action and gigantic jackpots.
Casinostugan - who have always had a "anti casino" approach to its advertising, wanted a way to tell people in Sweden that playing casino doesn't just have to be about quick cash or big wins, but that it sometimes pays to relax.