Title | I AM A WOMAN |
Brand | MERCK |
Product/Service | REBIF |
Category |
E02. Dierct to Healthcare Professional |
Entrant
|
McCANN HEALTH London, UNITED KINGDOM
|
Idea Creation
|
McCANN HEALTH London, UNITED KINGDOM
|
Production
|
BLINK PRODUCTIONS London, UNITED KINGDOM
|
Production 2
|
MPC LONDON, UNITED KINGDOM
|
Production 3
|
FELT MUSIC London, UNITED KINGDOM
|
Production 4
|
750MPH London, UNITED KINGDOM
|
Production 5
|
SPEADE London, UNITED KINGDOM
|
Credits
Adrian Parr |
McCann Health London |
Executive Creative Director |
Matt Turrell |
McCann Health |
Executive Creative Director |
Gianpaolo Palombella |
McCann Health London |
Creative Director |
Libby Middlehurst |
McCann Health London |
Associate Creative Director |
Cem Hasimi |
McCann Health |
Senior Art Director |
Katja Mueller |
McCann Health |
Senior Designer |
Sahra Uhler |
McCann Health |
Designer |
Pete Rossi |
McCann Health |
Typographer |
Jonathan Kukathasan |
McCann Health |
Managing Director |
Lucy Morgan |
McCann Health |
Business Director |
Juliet Rolls |
McCann Health |
Senior Account Director |
Hanna McMahon |
McCann Health |
Senior Account Executive |
Andrew Gardner |
McCann Health |
Planning Director |
Mary Parker |
McCann Health |
Senior Planning Executive |
Roy Swansborough |
McCann Health |
Agency Producer |
Rita Jugessur |
McCann Health London |
Producer |
Felipe Barbosa |
Felipe Barbosa |
Photographer |
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
Rebif is a prescription medicine regulated under European law; the most restrictive pharmaceutical promotional regulations in the world. To adhere to these regulations, we had to be careful not overpromise what Rebif can offer patients, and all claims need to be backed by an up-to-date evaluation of all the evidence.
Describe the target audience and why your work is relevant to them.
Neurologists treating MS are always looking for treatments they can trust. Rebif was already a well-established MS treatment, having helped countless patients live the life they choose. The pregnancy label change provided a new opportunity to support patients and neurologists, by opening up the conversation about family planning.