Title | HELP A SMALL DANE |
Brand | DANISH CANCER SOCIETY & TRYGFONDEN |
Product/Service | SUN CAMPAIGN |
Category |
B02. Non-profit / Foundation-led Education & Awareness |
Entrant
|
&CO Copenhagen, DENMARK
|
Idea Creation
|
&CO Copenhagen, DENMARK
|
Production
|
&CO. PRODUCTIONS Copenhagen, DENMARK
|
Credits
Ole Hoffmann |
&Co. / NoA |
Art Director |
Kristoffer Winther |
&Co. / NoA |
Art Director |
Kristian Eilertsen |
&Co. / NoA |
Copy Writer |
Peter Harton |
&Co. Productions |
Director |
Write a short summary of what happens in the film
Kids of the world stage an intervention to protect Danish kids from skin cancer. This tongue-in-cheek campaign sees children from around the world taking action to help put an end to this issue. Set in Alcúdia, Mallorca (popular holiday destination for sun-seeking Danes), the film sees local kid Ramon, urging small Danes to protect themselves from the sun so that they can stop being ‘red and boring’ and come play. His frustration stems from a young Dane, Viggo Mortensen, who spent the day on a banana boat with his parents without sun protection and is now paying the price. Ramon is backed up by a pack of kids educating Viggo Mortensen and the small Danish viewers. The film shows scenes of when sun protection is typically forgotten. While the approach is light-hearted, Ramon encourages viewers to “Help a Small Dane” by reminding them to seek shade, sun hats and sunscreen.