| Title | JOURNAL OF ME |
| Brand | ELI LILLY |
| Product/Service | PSORIASIS AWARENESS |
| Category |
E05. Pharma: Patient Engagement |
|
Entrant
|
HAVAS LYNX Manchester, UNITED KINGDOM
|
|
Idea Creation
|
HAVAS LYNX Manchester, UNITED KINGDOM
|
Credits
| Tom Richards |
Havas Lynx Group |
Chief Creative Officer |
| Jon Chapman |
Havas Lynx Group |
Executive Creative Director |
| Joe Sayer |
Havas Lynx Group |
Creative |
| Emma Coates |
Havas Lynx Group |
Copywriter |
| Dave Eyre |
Havas Lynx Group |
Copywriter |
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
In the UK all work has to be regulated through medical/legal review and comply with the APBI code of practice, in conjunction with Eli Lilly’s code of ethics when engaging with psoriasis patients
Describe the target audience and why your work is relevant to them.
People living with psoriasis have historically been left to help themselves, with little to no support materials that understand or help in realistic terms being available. This book changes that as its written with the help of those living with the condition, for those suffering from it.