BURANA - HELMETS AGAINST PAIN
Title | BURANA - HELMETS AGAINST PAIN |
Brand | ORION PHARMA |
Product/Service | PAINKILLER |
Category |
A01. OTC Medicines |
Entrant
|
NORD DDB Helsinki, FINLAND
|
Idea Creation
|
NORD DDB Helsinki, FINLAND
|
Credits
Lauri Vassinen |
NORD DDB Helsinki |
Creative Director / CEO |
Kalle Wallin |
NORD DDB Helsinki |
ACD / Art Director |
Jukka Hannula |
NORD DDB Helsinki |
Creative |
Minttu Aarniovuori |
NORD DDB Helsinki |
Strategist |
Tiina Tähtinen |
NORD DDB Helsinki |
Copywriter |
Julia Jämsen |
NORD DDB Helsinki |
Project Director |
Write a short summary of what happens in the ambient execution or campaign.
Burana, the biggest pain killer brand in Finland, equipped rental electric scooters of Samocat with free Burana helmets. The reason was to prevent head injuries and headaches. Burana helmets in the traffic also acted as moving outdoor advertising for Burana, showing Burana fights against the pain with all means.