Title | THE DEAD END |
Brand | FONDATION FONDAMENTAL |
Product/Service | SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES |
Category |
B02. Non-profit / Foundation-led Education & Awareness |
Entrant
|
SERVICEPLAN HEALTH FRANCE Paris, FRANCE
|
Idea Creation
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SERVICEPLAN HEALTH FRANCE Paris, FRANCE
|
Media Placement
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SERVICEPLAN FRANCE Paris, FRANCE
|
PR
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SERVICEPLAN HEALTH FRANCE Paris, FRANCE
|
Production
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BADASS FILMS Paris, FRANCE
|
Credits
Alexander SCHILL |
SERVICEPLAN GERMANY |
Global Chief Creative Director |
Daniel PEREZ |
SERVICEPLAN FRANCE |
Chief Creative Officer |
Astrid PINON |
SERVICEPLAN FRANCE |
Art Director |
Damien LEBREUILLY |
SERVICEPLAN FRANCE |
Copywriter |
Tram-Anh Nguyen NGUYEN |
SERVICEPLAN FRANCE |
Art Director |
Frank WILLOCQ |
SERVICEPLAN FRANCE |
Producer |
Blaise IZARD |
BADASS FILMS |
Producer |
Write a short summary of what happens in the film
Every year, depression kills more than 6,000 people in France. Often related to a "depression" or "the blues", depression remains, still today, insufficiently understood, diagnosed and treated. If depression is left untreated, it can take a severe or chronic form and lead to suicide. In order to make an impression, the FondaMental Foundation launched an awareness campaign.
The film "The dead end", intend to emphases that depression is a "serious" disease that can have fatal consequences. Straddling comedy and drama, the film shows how patients with obvious pathologies would be treated if their clinical signs were considered as lightly as the signs of depression are sometimes.
Tell the jury anything relevant about the direction. Do not name the director.
Extract from an interview of the Director :
Journalist : "What's the origin story of this work?"
Director: "We met with the client and psychiatric doctors from huge hospitals in Paris. We gathered in a room with all these experts and talked about depression. I discovered the huge number of people dying of depression in France - by this, I mean by suicide. (...) we decided to show that depression is a real fucking dangerous disease. Same as a heart attack, as cancer—it's just as dangerous. They wanted (The client) to plant that in everyone's minds. We live in a society where you have to be happy (...) on Facebook, on Instagram (...). It's a society of results (...). I have a certain method with TV ads : Illustrate something serious by using the absurd. Make people laugh, because when they are done laughing, they can relate.