Title | THE DEAD END |
Brand | FONDATION FONDAMENTAL |
Product/Service | SCIENTIFIC CO-OPERATIVE FOUNDATION DEDICATED TO COMBATING MENTAL DISEASES |
Category |
B02. Non-profit / Foundation-led Education & Awareness |
Entrant
|
SERVICEPLAN HEALTH FRANCE Paris, FRANCE
|
Idea Creation
|
SERVICEPLAN HEALTH FRANCE Paris, FRANCE
|
Media Placement
|
SERVICEPLAN FRANCE Paris, FRANCE
|
PR
|
SERVICEPLAN HEALTH FRANCE Paris, FRANCE
|
Production
|
BADASS FILMS Paris, FRANCE
|
Credits
Alexander SCHILL |
SERVICEPLAN GERMANY |
Global Chief Creative Director |
Daniel PEREZ |
SERVICEPLAN FRANCE |
Chief Creative Officer |
Astrid PINON |
SERVICEPLAN FRANCE |
Art Director |
Damien LEBREUILLY |
SERVICEPLAN FRANCE |
Copywriter |
Tram-Anh Nguyen NGUYEN |
SERVICEPLAN FRANCE |
Art Director |
Frank WILLOCQ |
SERVICEPLAN FRANCE |
Producer |
Blaise IZARD |
BADASS FILMS |
Producer |
Write a short summary of what happens in the film
Every year, depression kills more than 6,000 people in France. Often related to a "depression" or "the blues", depression remains, still today, insufficiently understood, diagnosed and treated. If depression is left untreated, it can take a severe or chronic form and lead to suicide. In order to make an impression, the FondaMental Foundation launched an awareness campaign.
The film "The Dead End", intend to emphases that depression is a "serious" disease that can have fatal consequences. Straddling comedy and drama, the film shows how patients with obvious pathologies would be treated if their clinical signs were considered as lightly as the signs of depression are sometimes.
Provide the full film script in English.
SCENE 1
In an surgery room, a patient is lying down ready for a heart transplant. The whole team is ready. The surgeon enters by putting on his gloves, observes his patient and says aloud:
“He doesn’t look as sick as that. I think a heart transplant is a bit over the top”.
The team members look at each other with an astonished look. Then the surgeon grabs the heart ready for implantation, shows it to his patient and throws it to his staff, while addressing his patient:
« You don’t need this.
A bit of exercise and you’ll feel much better.”
One of the team members catches the flying organ, clumsily.
SCENE 2
During a medical consultation, a doctor looks at his patient's X-ray and says to him:
“So, you do indeed have lung cancer. But it’s nothing to be alarmed about.
I’m going to prescribe a little holiday”.
The patient starts coughing and spits out his lung, which lands on the doctor's desk. The doctor pushes the lung with the tip of his pencil towards the bin and resumes:
“The best thing is to take your mind off it, get some fresh air.
Do you know Ibiza? It’s really nice…”
SCENE 3
In a consultation room, a doctor tells his patient who looks really sick.
“It’s just a slump you’re going through, a little depression as they say. You should try to distract yourself. Go to the movies, see a comedy, for example.
He leads the patient back to the door and says to her :
“Off you go. Mustn’t let it get you down.”
VO :
Like all serious illnesses, depression can have fatal consequences if it isn’t taken seriously.
Every year, it kills more than 6,000 people in France.
Fondation-Fondamental
Superimposed:
Find out more at:
fondation-fondamental.org
#DepressionIsSerious