GUARDIUM

ClientRECKITT BENCKISER (GAVISCON)
Category A01. OTC Medicines
TitleGUARDIUM
Product/ServiceHEARTBURN TREATMENT
Entrant HAVAS LONDON, UNITED KINGDOM
Idea Creation HAVAS LONDON, UNITED KINGDOM
Production HAVAS LONDON, UNITED KINGDOM
Credits
Name Company Position
Dave Mygind Havas London Creative Director
Charlotte Lawrence Havas London Senior TV Producer
Debbie Regasa Havas London Assistant Producer
James Johnstone Havas London Account Director
Kate Sheppard Havas London Account Manager
Tilly Swan Havas London Strategy Director
Jenika Hadipour Havas London Strategist
Chantelle Begley Havas London Head of Strategy
Anne Puech Havas London Business Director

Write a short summary of what happens in the film

This commercial starts like every other commercial in the category: two people chatting about heartburn. Then we go in an unexpected direction with the dramatic introduction of a new hero in the battle against frequent heartburn, a knight in shining armour: ‘The Guard’. This is heartburn relief on horseback. In this charmingly awkward commercial, the sufferer (Colin) gets introduced to the guard via his ‘in the know’ colleague (Julia). How helpful. She explains how The Guard protects her against heartburn for a whole 24 hours. Colin’s into it, and takes the heartburn relief for a spin himself… Really annoying Julia.