Title | GUARDIUM |
Brand | RECKITT BENCKISER (GAVISCON) |
Product/Service | HEARTBURN TREATMENT |
Category |
A01. OTC Medicines |
Entrant
|
HAVAS LONDON, UNITED KINGDOM
|
Idea Creation
|
HAVAS LONDON, UNITED KINGDOM
|
Production
|
HAVAS LONDON, UNITED KINGDOM
|
Credits
Dave Mygind |
Havas London |
Creative Director |
Charlotte Lawrence |
Havas London |
Senior TV Producer |
Debbie Regasa |
Havas London |
Assistant Producer |
James Johnstone |
Havas London |
Account Director |
Kate Sheppard |
Havas London |
Account Manager |
Tilly Swan |
Havas London |
Strategy Director |
Jenika Hadipour |
Havas London |
Strategist |
Chantelle Begley |
Havas London |
Head of Strategy |
Anne Puech |
Havas London |
Business Director |
Write a short summary of what happens in the film
This commercial starts like every other commercial in the category: two people chatting about heartburn. Then we go in an unexpected direction with the dramatic introduction of a new hero in the battle against frequent heartburn, a knight in shining armour: ‘The Guard’. This is heartburn relief on horseback.
In this charmingly awkward commercial, the sufferer (Colin) gets introduced to the guard via his ‘in the know’ colleague (Julia). How helpful. She explains how The Guard protects her against heartburn for a whole 24 hours. Colin’s into it, and takes the heartburn relief for a spin himself… Really annoying Julia.