Title | BABY IN RED |
Brand | DOCTORS WITHOUT BORDERS |
Product/Service | MEASLES VACCINE |
Category |
B02. Non-profit / Foundation-led Education & Awareness |
Entrant
|
THE UNICORN Copenhagen, DENMARK
|
Idea Creation
|
THE UNICORN Copenhagen, DENMARK
|
Credits
Peter Metcalfe |
The Unicorn |
Creative Director |
Thomas Pries |
The Unicorn |
Creative Director |
Mette Hørdum |
The Unicorn |
Managing Director |
Marius Dahl |
The Unicorn |
Art Director |
Camilla Schønberg |
The Unicorn |
Agency Producer |
Johan Høyer |
Lydbror |
Sound Mixer |
Bastian Schiøtt |
Freelance |
Director Of Photography |
Anni Kammer |
Doctors without Borders |
Event Manager |
Kristina Boldt Klausen |
Doctors without Borders |
Fundraising Director |
Rasmus Himmelstrup |
Doctors without Borders |
Digital Officer |
Write a short summary of what happens in the ambient execution or campaign.
In the event a very life-like baby with measles is placed in Denmark's largest cities. By-passers are surprised when they walk by and see the baby which turns out to be a stunt for Doctors Without Borders.