|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A03 Durable Consumer Goods including Automotive
|
THE E.V.A. INITIATIVE
VOLVO CARS
CARS |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
Gold
|
|
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL) |
OGILVY GERMANY Frankfurt
|
GERMANY |
OGILVY GERMANY
Frankfurt
|
GERMANY |
Bronze
|
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION
WHOPPER |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
Short List |
|
A05 Media / Entertainment
|
AI VERSUS
TV RAIN
TV RAIN SUBSCRIPTION |
VOSKHOD Ekaterinburg
|
RUSSIA |
VOSKHOD
Ekaterinburg
ISD GROUP
Kiev
|
RUSSIA
UKRAINE |
Short List |
|
A06 Consumer Services/Business to Business
|
WHEN THE INTERNET IS DOWN
BOUYGUES TELECOM
BOUYGUES TELECOM |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Short List |
|
A07 Not-for-profit / Charity / Governemt
|
SIGNS
GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS
SIGNS SMART TOOL |
MRM//McCANN Frankfurt
|
GERMANY |
MRM//McCANN
Frankfurt
McCANN FRANKFURT
|
GERMANY |
Silver
|
MY CARER
ALZHEIMER'S SOCIETY
ALZHEIMER'S SOCIETY |
MRM//McCANN Frankfurt
|
GERMANY |
McCANN LONDON
Frankfurt
MRM//McCANN
|
UNITED KINGDOM
GERMANY |
Short List |
|
B01 Websites / Microsites
|
THE UNKNOWN FACE
HISTORIAL DE LA GRANDE GUERRE PÉRONNE
ART INSTALLATION AND A WEBSITE |
FF PARIS
|
FRANCE |
FF PARIS
|
FRANCE |
Short List |
IKEA APARTMENTEKA
IKEA
IKEA PLATFORM FOR FREE READY-MADE INTERIOR DESIGN |
INSTINCT Moscow
|
RUSSIA |
INSTINCT
Moscow
|
RUSSIA |
Short List |
|
D01 Social Video
|
THE LIFT
BIANCO FOOTWEAR
BIANCO FOOTWEAR |
&CO Copenhagen
|
DENMARK |
&CO
Copenhagen
|
DENMARK |
Short List |
|
E01 Social Business & Commerce
|
SHOP LIKE A QUEEN.
KLARNA
KLARNA US PAYMENT AND SHOPPING APP |
RIVER Stockholm
|
SWEDEN |
RIVER
Stockholm
|
SWEDEN |
Short List |
|
E02 Social Purpose
|
FONTS FOR FREEDOM
REPORTER WITHOUT BORDERS
INTERNATIONAL PRESS FREEDOM |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
|
GERMANY |
Bronze
|
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER)
LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES |
BBDO Düsseldorf
|
GERMANY |
BBDO
Düsseldorf
|
GERMANY |
Short List |
WWF #NOBUILDCHALLENGE
WWF
NGO |
WE ARE SOCIAL Paris
|
FRANCE |
WE ARE SOCIAL
Paris
|
FRANCE |
Short List |
|
E03 Innovative Use of Social or Community
|
WWF #NOBUILDCHALLENGE
WWF
NGO |
WE ARE SOCIAL Paris
|
FRANCE |
WE ARE SOCIAL
Paris
|
FRANCE |
Short List |
#ARCTICHOTSPOT
WWF
WWF SNAPCHAT MAP |
FF PARIS
|
FRANCE |
FF PARIS
|
FRANCE |
Short List |
ABBEY ROAD
VOLKSWAGEN
AUTOMOTIVE |
NORD DDB Stockholm
|
SWEDEN |
NORD DDB
Stockholm
|
SWEDEN |
Short List |
|
E04 Real-time Response
|
IKEA RESPONSES
IKEA
IKEA |
ACNE Stockholm
|
SWEDEN |
ACNE
Stockholm
|
SWEDEN |
Short List |
|
E05 Influencer / Talent
|
SHOP LIKE A QUEEN.
KLARNA
KLARNA US PAYMENT AND SHOPPING APP |
RIVER Stockholm
|
SWEDEN |
RIVER
Stockholm
|
SWEDEN |
Bronze
|
BEER HEROES
UBREW
UBREW |
McCANN MILAN
|
ITALY |
McCANN MILAN
McCANN LONDON
|
ITALY
UNITED KINGDOM |
Short List |
THE KEYS OF THE RIJKSMUSEUM
RIJKSMUSEUM
ART |
N=CONTENT Amsterdam
|
THE NETHERLANDS |
N=CONTENT
Amsterdam
|
THE NETHERLANDS |
Short List |
REFURBISHED TWEETS
BACK MARKET
BACK MARKET |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Short List |
|
E06 Co-Creation & User Generated Content
|
CRAFT A WESTERN WHOPPER
BURGER KING
HAMBURGER |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Silver
|
YOUR ORANGE AD
ORANGE
LOVE DUO |
ORANGE Brussels
|
BELGIUM |
PUBLICIS BRUSSELS
|
BELGIUM |
Short List |
NULLA PUO FERMARCI (STOP AT NOTHING)
NIKE
NIKE |
ANALOGFOLK London
|
UNITED KINGDOM |
ANALOGFOLK
London
|
UNITED KINGDOM |
Short List |
|
E08 Community Building & Management
|
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Silver
|
DRAGIBUS BLACK FORTUNE
HARIBO
HARIBO |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Bronze
|
|
E09 Social Data & Insight
|
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL) |
OGILVY GERMANY Frankfurt
|
GERMANY |
OGILVY GERMANY
Frankfurt
|
GERMANY |
Silver
|
|
G01 Tangible Tech
|
ADDRESS THE FUTURE
CARLINGS
THE DIGITAL COLLECTION |
VIRTUE Copenhagen
|
DENMARK |
VIRTUE
Copenhagen
|
DENMARK |
Gold
|
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON |
McCANN Tel Aviv
|
ISRAEL |
McCANN
Tel Aviv
|
ISRAEL |
Gold
|
|
H01 Integrated Campaign Led by Digital
|
THE E.V.A. INITIATIVE
VOLVO CARS
CARS |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
Grand Prix
|
|
I02 Challenger Brand
|
REFURBISHED TWEETS
BACK MARKET
BACK MARKET |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Silver
|
|
I04 Social Behaviour & Cultural Insight
|
ABBEY ROAD
VOLKSWAGEN
AUTOMOTIVE |
NORD DDB Stockholm
|
SWEDEN |
NORD DDB
Stockholm
|
SWEDEN |
Bronze
|
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Short List |
IMMORTALS
SBERBANK
FINANCIAL SERVICES |
GOOD Moscow
|
RUSSIA |
GOOD
Moscow
|
RUSSIA |
Short List |
|
I05 Breakthrough on a Budget
|
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION
WHOPPER |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
Bronze
|
PUTIN TURNS ON THE RAIN
TV RAIN
TV CHANNEL |
VOSKHOD Ekaterinburg
|
RUSSIA |
VOSKHOD
Ekaterinburg
|
RUSSIA |
Bronze
|