Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A03 Durable Consumer Goods including Automotive
THE E.V.A. INITIATIVE
VOLVO CARS
CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN NEW LAND Stockholm SWEDEN
Gold
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY SPIRABLE London UNITED KINGDOM
Bronze
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION
WHOPPER
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY RABBICORN FILMS Hamburg / MITK ▽ MOTION IS THE KEY Hamburg GERMANY
Short List
A05 Media / Entertainment
AI VERSUS
TV RAIN
TV RAIN SUBSCRIPTION
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
ISD GROUP
Kiev
RUSSIA
UKRAINE
VOSKHOD Ekaterinburg / ISD GROUP Kiev RUSSIA / UKRAINE
Short List
A06 Consumer Services/Business to Business
WHEN THE INTERNET IS DOWN
BOUYGUES TELECOM
BOUYGUES TELECOM
BETC Paris FRANCE BETC
Paris
FRANCE GREEN UNITED MUSIC Paris FRANCE
Short List
A07 Not-for-profit / Charity / Governemt
MY CARER
ALZHEIMER'S SOCIETY
ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY McCANN LONDON
Frankfurt
MRM//McCANN
UNITED KINGDOM
GERMANY
SKILLS.APP London UNITED KINGDOM
Short List
SIGNS
GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS
SIGNS SMART TOOL
MRM//McCANN Frankfurt GERMANY MRM//McCANN
Frankfurt
McCANN FRANKFURT
GERMANY DROPOUT-FILMS Mainz GERMANY
Silver
B01 Websites / Microsites
THE UNKNOWN FACE
HISTORIAL DE LA GRANDE GUERRE PÉRONNE
ART INSTALLATION AND A WEBSITE
FF PARIS FRANCE FF PARIS
FRANCE MERCI-MICHEL Paris FRANCE
Short List
IKEA APARTMENTEKA
IKEA
IKEA PLATFORM FOR FREE READY-MADE INTERIOR DESIGN
INSTINCT Moscow RUSSIA INSTINCT
Moscow
RUSSIA INSTINCT Moscow / ZBRSK Chelyabinsk RUSSIA
Short List
D01 Social Video
THE LIFT
BIANCO FOOTWEAR
BIANCO FOOTWEAR
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK NEW LAND Copenhagen DENMARK
Short List
E01 Social Business & Commerce
SHOP LIKE A QUEEN.
KLARNA
KLARNA US PAYMENT AND SHOPPING APP
RIVER Stockholm SWEDEN RIVER
Stockholm
SWEDEN LINK PRODUCTION Stockholm / VOSS EVENTS New York SWEDEN / USA
Short List
E02 Social Purpose
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER)
LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY CRAFTWORK Düsseldorf GERMANY
Short List
WWF #NOBUILDCHALLENGE
WWF
NGO
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL
Paris
FRANCE WE ARE SOCIAL Paris FRANCE
Short List
FONTS FOR FREEDOM
REPORTER WITHOUT BORDERS
INTERNATIONAL PRESS FREEDOM
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY INSTANT WAVES Berlin / SUPREME MUSIC Hamburg GERMANY
Bronze
E03 Innovative Use of Social or Community
WWF #NOBUILDCHALLENGE
WWF
NGO
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL
Paris
FRANCE WE ARE SOCIAL Paris FRANCE
Short List
#ARCTICHOTSPOT
WWF
WWF SNAPCHAT MAP
FF PARIS FRANCE FF PARIS
FRANCE
Short List
ABBEY ROAD
VOLKSWAGEN
AUTOMOTIVE
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
E04 Real-time Response
IKEA RESPONSES
IKEA
IKEA
ACNE Stockholm SWEDEN ACNE
Stockholm
SWEDEN ACNE Stockholm SWEDEN
Short List
E05 Influencer / Talent
REFURBISHED TWEETS
BACK MARKET
BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE GENERAL POP Pantin FRANCE
Short List
SHOP LIKE A QUEEN.
KLARNA
KLARNA US PAYMENT AND SHOPPING APP
RIVER Stockholm SWEDEN RIVER
Stockholm
SWEDEN LINK PRODUCTION Stockholm / VOSS EVENTS New York SWEDEN / USA
Bronze
BEER HEROES
UBREW
UBREW
McCANN MILAN ITALY McCANN MILAN
McCANN LONDON
ITALY
UNITED KINGDOM
THINK CATTLEYA Milan ITALY
Short List
THE KEYS OF THE RIJKSMUSEUM
RIJKSMUSEUM
ART
N=CONTENT Amsterdam THE NETHERLANDS N=CONTENT
Amsterdam
THE NETHERLANDS N=CONTENT Amsterdam THE NETHERLANDS
Short List
E06 Co-Creation & User Generated Content
YOUR ORANGE AD
ORANGE
LOVE DUO
ORANGE Brussels BELGIUM PUBLICIS BRUSSELS
BELGIUM PUBLICIS BRUSSELS / ADULT IMAGE Brussels BELGIUM
Short List
NULLA PUO FERMARCI (STOP AT NOTHING)
NIKE
NIKE
ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM CANADA London UNITED KINGDOM
Short List
CRAFT A WESTERN WHOPPER
BURGER KING
HAMBURGER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN INGO Stockholm SWEDEN
Silver
E08 Community Building & Management
DRAGIBUS BLACK FORTUNE
HARIBO
HARIBO
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Bronze
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE MAKEMEPULSE Paris / PRESS PLAY ON TAPE Paris FRANCE
Silver
E09 Social Data & Insight
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY SPIRABLE London UNITED KINGDOM
Silver
G01 Tangible Tech
ADDRESS THE FUTURE
CARLINGS
THE DIGITAL COLLECTION
VIRTUE Copenhagen DENMARK VIRTUE
Copenhagen
DENMARK VIRTUE Copenhagen DENMARK
Gold
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL McCANN Tel Aviv ISRAEL
Gold
H01 Integrated Campaign Led by Digital
THE E.V.A. INITIATIVE
VOLVO CARS
CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN NEW LAND Stockholm SWEDEN
Grand Prix
I02 Challenger Brand
REFURBISHED TWEETS
BACK MARKET
BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE GENERAL POP Pantin FRANCE
Silver
I04 Social Behaviour & Cultural Insight
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE MAKEMEPULSE Paris / PRESS PLAY ON TAPE Paris FRANCE
Short List
IMMORTALS
SBERBANK
FINANCIAL SERVICES
GOOD Moscow RUSSIA GOOD
Moscow
RUSSIA GOOD Moscow RUSSIA
Short List
ABBEY ROAD
VOLKSWAGEN
AUTOMOTIVE
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Bronze
I05 Breakthrough on a Budget
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION
WHOPPER
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY RABBICORN FILMS Hamburg / MITK ▽ MOTION IS THE KEY Hamburg GERMANY
Bronze
PUTIN TURNS ON THE RAIN
TV RAIN
TV CHANNEL
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA VOSKHOD Ekaterinburg RUSSIA
Bronze