| Title | MY CARER |
| Brand | ALZHEIMER'S SOCIETY |
| Product/Service | ALZHEIMER'S SOCIETY |
| Category |
A07. Not-for-profit / Charity / Governemt |
|
Entrant
|
MRM//McCANN Frankfurt, GERMANY
|
|
Idea Creation
|
McCANN LONDON, UNITED KINGDOM
|
|
Idea Creation 2
|
MRM//McCANN Frankfurt, GERMANY
|
|
Production
|
SKILLS.APP London, UNITED KINGDOM
|
Credits
| Adrian Botan |
MCCANN Europe |
Global Chief Creative Officer |
| Jon Carney |
MCCANN Europe |
Chief Digital Officer |
| Roy Cohen |
MCCANN Europe |
Global Creative Director |
| Mike Cooper |
Mccann Europe |
Digital Director |
| Hetu Negri |
MCCANN Europe |
Senior Creative |
| Juan Peirano |
MCCANN Europe |
Senior Art Director |
| Cedrine Streit |
MCCANN Europe |
Digital Strategist |
| Mark Hollering |
MRM//McCANN, Frankfurt |
Director Creative Technology |
| Gorgie Rechner |
McCann London |
Business Director |
| Mel Caplan |
McCann London |
Account Manager |
| Robert Doubal |
McCann London |
Chief Creative Officer, McCann UK |
| Laurence Thomson |
McCann London |
Chief Creative Officer, McCann UK |
| Arend Koopmans |
Skilled.app |
Lead developer, Skilled |
| Jetse Koopmans |
Skilled.app |
Lead developer |
| Hasher Marouf |
Skilled.app |
Lead UX design |
| Michael Malinsky |
Skilled.app |
Lead Architecture |
Background
There are 850,000 people living with dementia in the UK, rising to 1 million by 2025.
For those in the early stages of the disease, staying independent is paramount.
A full-time carer could be a solution, but it’s not affordable for the majority of people.
Describe the strategy
My Carer is the result of data collected from hundreds of hours of research with the Alzheimer’s Society.
Started with focus and testing groups, Alzheimer’s Society involved only people living with dementia and their carers in order to provide a genuine solution for their real needs, to help them live a better and independent life.
Describe the execution
The skill helps people living with early-stage dementia to follow their daily routine and retain their independence. Its function not only reminds them what to do but also guides them, step-by-step, until they’ve accomplished their daily tasks. From reminding them on how to take the medication, to how to prepare their lunch. The skill asks them if they’ve completed their task, and if not, it will remind them to do it once and again 15 minutes later, until the task is finished. If a patient doesn’t reply to the skill, a notification will be sent to a relative.
List the results
With over 1000 users in the first week of launch, 85% active users and tens of thousands of hours of interaction, My Carer is the most affordable and most accessible digital tool for people living with dementia.