Demo Film

Digital Proof JPG

Title	FONTS FOR FREEDOM
Brand	REPORTER WITHOUT BORDERS
Product/Service	INTERNATIONAL PRESS FREEDOM
Category	E02. Social Purpose
Entrant	SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation	SERVICEPLAN GERMANY Munich, GERMANY
Media Placement	MEDIAPLUS Munich, GERMANY
PR	ACHTUNG! Hamburg, GERMANY
Production	INSTANT WAVES Berlin, GERMANY
Production 2	SUPREME MUSIC Hamburg, GERMANY
Production 3	BBOX TYPE Berlin, GERMANY
Production 4	NEVEREST München, GERMANY
Production 5	STUDIO HEU.LAND Munich, GERMANY
Additional Company	PLAN.NET Munich, GERMANY

Name	Company	Position
Alexander Schill	SERVICEPLAN GERMANY	Global Chief Creative Officer
Leif Johannsen	SERVICEPLAN GERMANY	Managing Director Art
Patrick Matthiensen	SERVICEPLAN GERMANY	Managing Director Text
Soen Becker	SERVICEPLAN GERMANY	Creative Director Art
Eduard Hoerner	SERVICEPLAN GERMANY	Creative Director Text
Sarah Gstrein	SERVICEPLAN GERMANY	Art Director
Mojca Zavolovsek	SERVICEPLAN GERMANY	Art Director
Henrik Claus	SERVICEPLAN GERMANY	Copywriter
Lennard Bahr	SERVICEPLAN GERMANY	Account Manager
Marcus Maczey	PLAN.NET	Managing Director
Tammy Jajes	PLAN.NET	Art Director
Marlene Ulmer	PLAN.NET	Account Manager
Jonas Binder	MEDIAPLUS	Senior Consultant & Planner
Anja Meiners	bBox Type	Type Designer
Ralph du Carrois	bBox Type	Type Designer
Claudia Rienhoff	achtung!	Account Director
Sofia Hiestermann	achtung!	Senior Account Manager
Lena Marg	achtung!	Account Manager
Katrin Habermann	NEVEREST	Producer
Marius Landscheid	Studio Heu.Land	Web Developer
Volker Heuer	Studio Heu.Land	Web Developer

Cultural / Context information for the jury

Currently, at least 130 journalists are in prison and 140 media outlets were closed. The free press is in danger. The techniques of repression are diverse. In Turkey, after several waves of arrests and closures under the state of emergency, President Erdogan controls most of the relevant news media. Reporters without Borders believes that press freedom is one of the foundations of a democratic society. For this reason, they stand up for the human right to freedom of expression everywhere in the world.

Tell the jury about the typography.

With the help of typographers, Reporters Without Borders reconstructed the fonts of banned daily newspapers and brought them back into circulation as Fonts for Freedom. Afterwards the reconstructed fonts of banned daily newspapers were made available to Germany’s leading dailies such as the Süddeutsche, Die Welt, TAZ and Augsburger Allgemeine. They replaced their house fonts on the front and media pages with Fonts for Freedom. This turned each edition into a symbol of support for press freedom by the power of typography alone. Fonts for Freedom has brought banned newspapers back into the public focus around the world. And since January 2019 Fonts for Freedom has officially been used by the European Parliament.