9.58 SECONDS - THE WORLD'S FASTEST ANNUAL REPORT
Title | 9.58 SECONDS - THE WORLD'S FASTEST ANNUAL REPORT |
Brand | PUMA |
Product/Service | PUMA ANNUAL REPORT |
Category |
A06. Consumer Services/Business to Business |
Entrant
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PUBLICIS PIXELPARK Hamburg, GERMANY
|
Idea Creation
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PUBLICIS PIXELPARK Hamburg, GERMANY
|
Production
|
PUBLICIS PIXELPARK Hamburg, GERMANY
|
Credits
Timm Weber |
Publicis Pixelpark |
Chief Creative Officer |
Bernhard Tikale |
Publicis Pixelpark |
Executive Creative Director |
Eike Fietje |
Publicis Pixelpark |
Creative Director |
Joshua Mackowiak |
Publicis Pixelpark |
Creative Director |
Reinhard Sorger |
Publicis Pixelpark |
Creative Director |
Pascal Ehrenberg |
Publicis Pixelpark |
Art Director |
Stefan Neumaier |
Publicis Pixelpark |
Creative Director Motion |
Dietmar Birner |
Publicis Pixelpark |
Senior Interactive Developer |
Timo Seitz |
Publicis Pixelpark |
Senior Art Director Motion |
Marilyn del’Antonio |
Publicis Pixelpark |
Senior Account Manager |
Background
Create an annual report for the general meeting of shareholders and at the same time make the Puma brand core „forever faster“ experienceable in a surprising way.
Describe the strategy
Annual Reports are incredibly long. But not if you have speed in your genes. - Shareholders and interested investors.
Describe the execution
Introducing the worlds fastest annual report. 240 Pages in 9,58 seconds. The 100 meter World Record of Usain Bolt.
List the results
The worlds fastest annual report became a world wide topic even faster.