| Title | MICRO PACKING |
| Brand | LUFTHANSA |
| Product/Service | LUFTHANSA |
| Category |
D04. Brand / Product Video |
|
Entrant
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
|
Idea Creation
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
|
Production
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
|
Production 2
|
SKILL MUSIC Hamburg, GERMANY
|
|
Production 3
|
SKILL MUSIC Hamburg, GERMANY
|
|
Additional Company
|
DEUTSCHE LUFTHANSA Frankfurt, GERMANY
|
Credits
| Benita Struve |
Deutsche Lufthansa AG |
Head of Marketing |
| Claudia Dreismann |
Deutsche Lufthansa AG |
Head of Marketing |
| Fabian Frese |
Kolle Rebbe GmbH |
Chief Creative Officer |
| Christian Kroll |
Kolle Rebbe GmbH |
Creative Lead |
| Thomas Heinz |
Kolle Rebbe GmbH |
Creative Lead |
| Nicolas Linde |
Kolle Rebbe GmbH |
Creative Director |
| Danny Fröhlich |
Kolle Rebbe GmbH |
Creative Director |
| Oleg Friesen |
Kolle Rebbe GmbH |
Creative Director |
| Julia Bendels |
Kolle Rebbe GmbH |
Account Supervisor |
| Tim Felicetti |
Kolle Rebbe GmbH |
Account Manager |
| Robin Seufert |
Kolle Rebbe GmbH |
Art Director |
| Gijs Scheppens |
Kolle Rebbe GmbH |
Copywriter |
| Christopher Tychsen |
Kolle Rebbe GmbH |
Agency Producer |
| Jan-Ole Brendel |
Kolle Rebbe GmbH |
Agency Producer |
| Falko Tilgner |
Kolle Rebbe GmbH |
Editor |
| Fabian Hothan |
Freelance |
Director / DoP |
| Neil Hickethier |
Freelance |
Assistant Director |
| Paul Persighetti |
Freelance |
Props |
| Claus Fliege |
Freelance |
Lighting |
| Uwe Albraus |
Freelance |
Lighting |
| Torben Brüggemann |
Skill Music |
Sounddesigner |
Background
Flight passengers often take too much carry-on luggage on the plane. This causes flight delays because the boarding process takes too long. For a smooth boarding procedure and a punctual departure it is essential that the carry-on baggage corresponds to the regulations. Lufthansa wanted us to get this message to their passengers in an inspiring way without being patronizing.
Describe the strategy
Our target audience obviously is every person that wants to fly with Lufthansa. So we published the film on the Lufthansa social media channels like Facebook, Twitter and Youtube, on the Lufthansa website and integrated it into the Lufthansa newsletter.
Describe the execution
We created "Micro Packing" - a film that teaches people in a charming way how to pack right. The clou: the whole film is shot in a miniature world. All elements are tiny models of real objects. In this mini set a life-size hand packs his bag for a flight and shows useful tips that keep your luggage small and your flight on time.
List the results
The film inspired passengers to pack smaller and to respect the carry-on regulations. It showed that it doesn't take much to contribute to a more punctual departure.