Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A01 Activation by Location
PICNIC POSITION BLANKET
MCDONALD'S / FAST FOOD RESTAURANTS
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN GEP
Stockholm
SWEDEN
#ARCTICHOTSPOT
WWF / WWF SNAPCHAT MAP
FF PARIS FRANCE FF PARIS
FRANCE
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
JETLAG SOCIAL CLUB
FLYING BLUE / APPLICATION
AIR FRANCE Paris FRANCE ISOBAR
Courbevoie
FRANCE ISOBAR
Courbevoie
BANDITS
Paris
FRANCE
THE DIVISION 2 - ECHO
UBISOFT / THE DIVISION 2 - ECHO GAME
MAKEMEPULSE Paris FRANCE DDB PARIS
FRANCE MAKEMEPULSE
Paris
FRANCE
I PROTECT NATURE
WWF / WWF
HAVAS Paris FRANCE HAVAS
Paris
HAVAS PARIS SEVEN
FRANCE
ROAD TALES
VOLKSWAGEN / VOLKSWAGEN ROAD TALES
ISOBAR Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS ISOBAR
Amsterdam
ROBOT KITTENS
Hilversum
BIG ORANGE
Amsterdam
ROUNDTRIP
Amsterdam
SINCE '88
Amsterdam
THE NETHERLANDS
Gold
ON THE RUN CHALLENGE
13ÈME RUE UNIVERSAL / 13ÈME RUE UNIVERSAL
BETC Paris FRANCE BETC
Paris
FRANCE L'ENSEMBLE
Paris
FRANCE
A02 AR
#ROMANOVS100: AR PHOTO ALBUM
RT / EDUCATIONAL AR BOOK
RT Moscow RUSSIA RT
Moscow
RUSSIA RT
Moscow
RUSSIA
KFC MCHACK
KFC / KFC FAST FOOD RESTAURANT
OGILVY | SOCIAL LAB AMSTERDAM THE NETHERLANDS OGILVY | SOCIAL LAB AMSTERDAM
THE NETHERLANDS OGILVY | SOCIAL LAB AMSTERDAM
Hilversum
ROBOT KITTENS
Amsterdam
LAB3 MUSIC STUDIOS
THE NETHERLANDS
STORYTIME
TELEKOM ROMANIA / STORYTIME APP
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT
Bucharest
ROMANIA SAGA FILM
Bucharest
PLAYTIME POST
Bucharest
CHAINSAW EUROPE
Bucharest
ROMANIA
THE DIVISION 2 - ECHO
UBISOFT / THE DIVISION 2 - ECHO GAME
MAKEMEPULSE Paris FRANCE DDB PARIS
FRANCE MAKEMEPULSE
Paris
FRANCE
PAY IT FORWARD
THE BIG ISSUE / THE BIG ISSUE
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM ARCHER'S MARK
London
UNITED KINGDOM
Bronze
A03 New Realities & Voice Activation
THE WEDDING OF SIRI & ALEXA
VIENNA TOURIST BOARD / VIENNA TOURIST BOARD
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY PPM FILMPRODUCTIONS
Vienna
SIZZER AMSTERDAM
Munich
MUNICATION
Vienna
DOCKYARD
AUSTRIA
THE NETHERLANDS
GERMANY
MY CARER
ALZHEIMER'S SOCIETY / ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY McCANN LONDON
Frankfurt
MRM//McCANN
UNITED KINGDOM
GERMANY
SKILLS.APP
London
UNITED KINGDOM
Short List
TALK TO MY PARENTS
BEN / TELECOM
DDB UNLIMITED Amsterdam THE NETHERLANDS DDB UNLIMITED
Amsterdam
THE NETHERLANDS DPPLR
Amsterdam
THE NETHERLANDS
ADDRESS THE FUTURE
CARLINGS / THE DIGITAL COLLECTION
VIRTUE Copenhagen DENMARK VIRTUE
Copenhagen
DENMARK VIRTUE
Copenhagen
DENMARK
Bronze
A04 Networked / Connected Devices
CRAFT A WESTERN WHOPPER
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN INGO
Stockholm
SWEDEN
A06 Data / Insight
THE WORLD'S FIRST 5G AI STYLIST
EE / EE
PUBLICIS LONDON UNITED KINGDOM POKE
London
UNITED KINGDOM SNAP TECHNOLOGY
London
PROJECTION ARTWORKS
London
THE DIIGITALS
Dorset
QUANTUM CAPTURE
Toronto
UNITED KINGDOM
CANADA
MEDIAGARES - WELCOME BILLBOARD
MEDIAGARES / ADVERTISING SALES AGENCY
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE NANO VILLE
Joinville Le Pont
FRANCE
JETLAG SOCIAL CLUB
FLYING BLUE / APPLICATION
AIR FRANCE Paris FRANCE ISOBAR
Courbevoie
FRANCE ISOBAR
Courbevoie
BANDITS
Paris
FRANCE
READ UPRIGHT
KIESER TRAINING / IMAGE
HEIMAT ZÜRICH SWITZERLAND HEIMAT ZÜRICH
SWITZERLAND
BURN RACIST GIGA
ROLLING STONE MAGAZINE ITALIA / ROLLING STONE
SERVICEPLAN ITALIA Milan ITALY SERVICEPLAN ITALIA
Milan
ITALY OLTREFARGO
Turin
ITALY
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY SPIRABLE
London
UNITED KINGDOM
Short List
A07 Innovative use of Technology
STORYSIGN
HUAWEI / HUAWEI
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM DOG EAT DOG
London
TENTHREE EDITING
London
UNIT
London
MCASSO
London
AARDMAN ANIMATIONS
Bristol
UNITED KINGDOM
Short List
THE DEVK SELFIESCARF
DEVK VERSICHERUNG / DEVK INSURANCE
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY 14 FRAMES
Cologne
FC-TV
Cologne
STUDIO FUNK
Hamburg
GERMANY
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY SPIRABLE
London
UNITED KINGDOM
A08 Use of Advanced Learning Technologies
DEALERBOT
RESET / REHABILITATION CENTRE
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
Antwerp
MOTHERS AGAINST DRUGS / MOEDERS TEGEN DRUGS
BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER.
BF COACH GMBH & CO. KG / BUTTERFLY COACH
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY NEVEREST
München
ATLANT DEVELOPMENT
Landshut
STUDIO LAURINSOARES
Munich
GERMANY
B01 Mobile Websites
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY RABBICORN FILMS
Hamburg
MITK ▽ MOTION IS THE KEY
Hamburg
SLAUGHTERHOUSE VISUAL MANUFACTURING
Hamburg
GERMANY
B02 Mobile Apps
THE SILENT DRIVE-THRU
BURGER KING / MOBILE APP
SUPERSON Helsinki FINLAND SUPERSON
Helsinki
FINLAND SUPERSON
Helsinki
FINLAND
JETLAG SOCIAL CLUB
FLYING BLUE / APPLICATION
AIR FRANCE Paris FRANCE ISOBAR
Courbevoie
FRANCE ISOBAR
Courbevoie
BANDITS
Paris
FRANCE
HUAWEI FACING EMOTIONS
HUAWEI / MATE 20 PRO PHONE
DIGITAS POLAND Warsaw POLAND DIGITAS POLAND
Warsaw
POLAND
TALKING CAN SAVE LIVES
DEUTSCHER CARITASVERBAND E.V. / SUICIDE PREVENTION SERVICE [U25]
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY CRAFTWORK
Düsseldorf
GERMANY
REFRIGERDATING
SAMSUNG ELECTRONICS NORDIC / SAMSUNG FAMILY HUB
WENDERFALCK Stockholm SWEDEN WENDERFALCK
Stockholm
SWEDEN PETER SIMONSSON
København
JENS JOHNSSON
Stockholm
DENMARK
SWEDEN
STORYSIGN
HUAWEI / HUAWEI
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM DOG EAT DOG
London
TENTHREE EDITING
London
UNIT
London
MCASSO
London
AARDMAN ANIMATIONS
Bristol
UNITED KINGDOM
Grand Prix
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY SERVICEPLAN GERMANY
Munich
PLAN.NET
Munich
GERMANY
B03 Social for Mobile
POLITICAL TINDER
IR MAGAZINE / IR MAGAZINE
McCANN RIGA Riga LATVIA McCANN RIGA
Riga
LATVIA PAGE
Riga
LATVIA
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
ECHOS
UBISOFT / TE DIVISION 2
DDB PARIS FRANCE DDB PARIS
FRANCE MAKEMEPULSE
Paris
PRESS PLAY ON TAPE
Paris
FRANCE
MY LIFE AS A NPC
UBISOFT / ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE MAKEMEPULSE
Paris
PRESS PLAY ON TAPE
Paris
THE
Paris
FRANCE
Short List
B04 Mobile Games
CRAFT A WESTERN WHOPPER
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN INGO
Stockholm
SWEDEN
TALKING CAN SAVE LIVES
DEUTSCHER CARITASVERBAND E.V. / SUICIDE PREVENTION SERVICE [U25]
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY CRAFTWORK
Düsseldorf
GERMANY
B05 Mobile Advertising
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
READ UPRIGHT
KIESER TRAINING / IMAGE
HEIMAT ZÜRICH SWITZERLAND HEIMAT ZÜRICH
SWITZERLAND
C01 Integrated Mobile Campaigns
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE / RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
Short List
MEDIAGARES - WELCOME BILLBOARD
MEDIAGARES / ADVERTISING SALES AGENCY
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE NANO VILLE
Joinville Le Pont
FRANCE
MEMORIALS OF AMSTERDAM
AMSTERDAM COMITÉ 4 EN 5 MEI / AMSTERDAM COMITÉ 4 EN 5 MEI
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS N=5
Amsterdam
EGOTRIBE
Amsterdam
BIG ORANGE
Amsterdam
THE NETHERLANDS
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY SPIRABLE
London
UNITED KINGDOM
Silver
C03 Messaging Campaign
DEALERBOT
RESET / REHABILITATION CENTRE
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
Antwerp
MOTHERS AGAINST DRUGS / MOEDERS TEGEN DRUGS
BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM