Title Brand Product / Service Entrant Company Location Production Location Award
A01 Activation by Location
ON THE RUN CHALLENGE
13ÈME RUE UNIVERSAL / 13ÈME RUE UNIVERSAL
BETC Paris FRANCE L'ENSEMBLE Paris FRANCE
ROAD TALES
VOLKSWAGEN / VOLKSWAGEN ROAD TALES
ISOBAR Amsterdam THE NETHERLANDS ISOBAR Amsterdam / ROBOT KITTENS Hilversum THE NETHERLANDS
Gold
I PROTECT NATURE
WWF / WWF
HAVAS Paris FRANCE
THE DIVISION 2 - ECHO
UBISOFT / THE DIVISION 2 - ECHO GAME
MAKEMEPULSE Paris FRANCE MAKEMEPULSE Paris FRANCE
JETLAG SOCIAL CLUB
FLYING BLUE / APPLICATION
AIR FRANCE Paris FRANCE ISOBAR Courbevoie / BANDITS Paris FRANCE
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS BELGIUM
#ARCTICHOTSPOT
WWF / WWF SNAPCHAT MAP
FF PARIS FRANCE
PICNIC POSITION BLANKET
MCDONALD'S / FAST FOOD RESTAURANTS
NORD DDB Stockholm SWEDEN GEP Stockholm SWEDEN
A02 AR
PAY IT FORWARD
THE BIG ISSUE / THE BIG ISSUE
FCB INFERNO London UNITED KINGDOM ARCHER'S MARK London UNITED KINGDOM
Bronze
THE DIVISION 2 - ECHO
UBISOFT / THE DIVISION 2 - ECHO GAME
MAKEMEPULSE Paris FRANCE MAKEMEPULSE Paris FRANCE
STORYTIME
TELEKOM ROMANIA / STORYTIME APP
TELEKOM ROMANIA Bucharest ROMANIA SAGA FILM Bucharest / PLAYTIME POST Bucharest ROMANIA
KFC MCHACK
KFC / KFC FAST FOOD RESTAURANT
OGILVY | SOCIAL LAB AMSTERDAM THE NETHERLANDS OGILVY | SOCIAL LAB AMSTERDAM / ROBOT KITTENS Hilversum THE NETHERLANDS
#ROMANOVS100: AR PHOTO ALBUM
RT / EDUCATIONAL AR BOOK
RT Moscow RUSSIA RT Moscow RUSSIA
A03 New Realities & Voice Activation
ADDRESS THE FUTURE
CARLINGS / THE DIGITAL COLLECTION
VIRTUE Copenhagen DENMARK VIRTUE Copenhagen DENMARK
Bronze
TALK TO MY PARENTS
BEN / TELECOM
DDB UNLIMITED Amsterdam THE NETHERLANDS DPPLR Amsterdam THE NETHERLANDS
MY CARER
ALZHEIMER'S SOCIETY / ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY SKILLS.APP London UNITED KINGDOM
Short List
THE WEDDING OF SIRI & ALEXA
VIENNA TOURIST BOARD / VIENNA TOURIST BOARD
SERVICEPLAN GERMANY Munich GERMANY PPM FILMPRODUCTIONS Vienna / SIZZER AMSTERDAM AUSTRIA / THE NETHERLANDS
A04 Networked / Connected Devices
CRAFT A WESTERN WHOPPER
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN INGO Stockholm SWEDEN
A06 Data / Insight
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY SPIRABLE London UNITED KINGDOM
Short List
BURN RACIST GIGA
ROLLING STONE MAGAZINE ITALIA / ROLLING STONE
SERVICEPLAN ITALIA Milan ITALY OLTREFARGO Turin ITALY
READ UPRIGHT
KIESER TRAINING / IMAGE
HEIMAT ZÜRICH SWITZERLAND
JETLAG SOCIAL CLUB
FLYING BLUE / APPLICATION
AIR FRANCE Paris FRANCE ISOBAR Courbevoie / BANDITS Paris FRANCE
MEDIAGARES - WELCOME BILLBOARD
MEDIAGARES / ADVERTISING SALES AGENCY
BUZZMAN Paris FRANCE NANO VILLE Joinville Le Pont FRANCE
THE WORLD'S FIRST 5G AI STYLIST
EE / EE
PUBLICIS LONDON UNITED KINGDOM SNAP TECHNOLOGY London / PROJECTION ARTWORKS London UNITED KINGDOM
A07 Innovative use of Technology
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY SPIRABLE London UNITED KINGDOM
THE DEVK SELFIESCARF
DEVK VERSICHERUNG / DEVK INSURANCE
GRABARZ & PARTNER Hamburg GERMANY 14 FRAMES Cologne / FC-TV Cologne GERMANY
STORYSIGN
HUAWEI / HUAWEI
FCB INFERNO London UNITED KINGDOM DOG EAT DOG London / TENTHREE EDITING London UNITED KINGDOM
Short List
A08 Use of Advanced Learning Technologies
BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER.
BF COACH GMBH & CO. KG / BUTTERFLY COACH
SERVICEPLAN GERMANY Munich GERMANY NEVEREST München / ATLANT DEVELOPMENT Landshut GERMANY
DEALERBOT
RESET / REHABILITATION CENTRE
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM
B01 Mobile Websites
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY RABBICORN FILMS Hamburg / MITK ▽ MOTION IS THE KEY Hamburg GERMANY
B02 Mobile Apps
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY Munich / PLAN.NET Munich GERMANY
STORYSIGN
HUAWEI / HUAWEI
FCB INFERNO London UNITED KINGDOM DOG EAT DOG London / TENTHREE EDITING London UNITED KINGDOM
Grand Prix
REFRIGERDATING
SAMSUNG ELECTRONICS NORDIC / SAMSUNG FAMILY HUB
WENDERFALCK Stockholm SWEDEN PETER SIMONSSON København / JENS JOHNSSON Stockholm DENMARK / SWEDEN
TALKING CAN SAVE LIVES
DEUTSCHER CARITASVERBAND E.V. / SUICIDE PREVENTION SERVICE [U25]
BBDO Düsseldorf GERMANY CRAFTWORK Düsseldorf GERMANY
HUAWEI FACING EMOTIONS
HUAWEI / MATE 20 PRO PHONE
DIGITAS POLAND Warsaw POLAND
JETLAG SOCIAL CLUB
FLYING BLUE / APPLICATION
AIR FRANCE Paris FRANCE ISOBAR Courbevoie / BANDITS Paris FRANCE
THE SILENT DRIVE-THRU
BURGER KING / MOBILE APP
SUPERSON Helsinki FINLAND SUPERSON Helsinki FINLAND
B03 Social for Mobile
MY LIFE AS A NPC
UBISOFT / ASSASSIN'S CREED
DDB PARIS FRANCE MAKEMEPULSE Paris / PRESS PLAY ON TAPE Paris FRANCE
Short List
ECHOS
UBISOFT / TE DIVISION 2
DDB PARIS FRANCE MAKEMEPULSE Paris / PRESS PLAY ON TAPE Paris FRANCE
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS BELGIUM
POLITICAL TINDER
IR MAGAZINE / IR MAGAZINE
McCANN RIGA Riga LATVIA PAGE Riga LATVIA
B04 Mobile Games
TALKING CAN SAVE LIVES
DEUTSCHER CARITASVERBAND E.V. / SUICIDE PREVENTION SERVICE [U25]
BBDO Düsseldorf GERMANY CRAFTWORK Düsseldorf GERMANY
CRAFT A WESTERN WHOPPER
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN INGO Stockholm SWEDEN
B05 Mobile Advertising
READ UPRIGHT
KIESER TRAINING / IMAGE
HEIMAT ZÜRICH SWITZERLAND
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS BELGIUM
C01 Integrated Mobile Campaigns
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY SPIRABLE London UNITED KINGDOM
Silver
MEMORIALS OF AMSTERDAM
AMSTERDAM COMITÉ 4 EN 5 MEI / AMSTERDAM COMITÉ 4 EN 5 MEI
N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam / EGOTRIBE Amsterdam THE NETHERLANDS
MEDIAGARES - WELCOME BILLBOARD
MEDIAGARES / ADVERTISING SALES AGENCY
BUZZMAN Paris FRANCE NANO VILLE Joinville Le Pont FRANCE
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE / RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE
Short List
C03 Messaging Campaign
THE WORLD'S FIRST COMEDY SHOW ON WHATSAPP
TELEKOM DEUTSCHLAND GMBH / MAGENTATV
DDB BERLIN GERMANY SOUP FILMPRODUKTION Berlin / HASTINGS MUSIC Hamburg GERMANY