|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Production Company |
Location
|
Award
|
|
A01 Activation by Location
|
ROAD TALES
VOLKSWAGEN
VOLKSWAGEN ROAD TALES |
ISOBAR Amsterdam
|
THE NETHERLANDS |
ACHTUNG!mcgarrybowen
Amsterdam
|
THE NETHERLANDS |
ISOBAR Amsterdam / ROBOT KITTENS Hilversum |
THE NETHERLANDS |
Gold
|
|
A02 AR
|
PAY IT FORWARD
THE BIG ISSUE
THE BIG ISSUE |
FCB INFERNO London
|
UNITED KINGDOM |
FCB INFERNO
London
|
UNITED KINGDOM |
ARCHER'S MARK London |
UNITED KINGDOM |
Bronze
|
|
A03 New Realities & Voice Activation
|
ADDRESS THE FUTURE
CARLINGS
THE DIGITAL COLLECTION |
VIRTUE Copenhagen
|
DENMARK |
VIRTUE
Copenhagen
|
DENMARK |
VIRTUE Copenhagen |
DENMARK |
Bronze
|
MY CARER
ALZHEIMER'S SOCIETY
ALZHEIMER'S SOCIETY |
MRM//McCANN Frankfurt
|
GERMANY |
McCANN LONDON
Frankfurt
MRM//McCANN
|
UNITED KINGDOM
GERMANY |
SKILLS.APP London |
UNITED KINGDOM |
Short List |
|
A06 Data / Insight
|
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL) |
OGILVY GERMANY Frankfurt
|
GERMANY |
OGILVY GERMANY
Frankfurt
|
GERMANY |
SPIRABLE London |
UNITED KINGDOM |
Short List |
|
A07 Innovative use of Technology
|
STORYSIGN
HUAWEI
HUAWEI |
FCB INFERNO London
|
UNITED KINGDOM |
FCB INFERNO
London
|
UNITED KINGDOM |
DOG EAT DOG London / TENTHREE EDITING London |
UNITED KINGDOM |
Short List |
|
B02 Mobile Apps
|
STORYSIGN
HUAWEI
HUAWEI |
FCB INFERNO London
|
UNITED KINGDOM |
FCB INFERNO
London
|
UNITED KINGDOM |
DOG EAT DOG London / TENTHREE EDITING London |
UNITED KINGDOM |
Grand Prix
|
|
B03 Social for Mobile
|
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
MAKEMEPULSE Paris / PRESS PLAY ON TAPE Paris |
FRANCE |
Short List |
|
C01 Integrated Mobile Campaigns
|
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL) |
OGILVY GERMANY Frankfurt
|
GERMANY |
OGILVY GERMANY
Frankfurt
|
GERMANY |
SPIRABLE London |
UNITED KINGDOM |
Silver
|
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE
RETAIL SHOPS |
SERVICEPLAN FRANCE Paris
|
FRANCE |
SERVICEPLAN FRANCE
Paris
|
FRANCE |
|
|
Short List |