• A01 Activation by Location
• ROAD TALES
  VOLKSWAGEN / VOLKSWAGEN ROAD TALES
  ISOBAR Amsterdam
  THE NETHERLANDS
  ISOBAR Amsterdam / ROBOT KITTENS Hilversum
  THE NETHERLANDS
  Short List

• A02 AR
• PAY IT FORWARD
  THE BIG ISSUE / THE BIG ISSUE
  FCB INFERNO London
  UNITED KINGDOM
  ARCHER'S MARK London
  UNITED KINGDOM
  Short List

• A03 New Realities & Voice Activation
• ADDRESS THE FUTURE
  CARLINGS / THE DIGITAL COLLECTION
  VIRTUE Copenhagen
  DENMARK
  VIRTUE Copenhagen
  DENMARK
  Short List
• MY CARER
  ALZHEIMER'S SOCIETY / ALZHEIMER'S SOCIETY
  MRM//McCANN Frankfurt
  GERMANY
  SKILLS.APP London
  UNITED KINGDOM
  Short List

• A06 Data / Insight
• NO NEED TO FLY – AROUND THE WORLD IN GERMANY
  DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
  OGILVY GERMANY Frankfurt
  GERMANY
  SPIRABLE London
  UNITED KINGDOM
  Short List

• A07 Innovative use of Technology
• STORYSIGN
  HUAWEI / HUAWEI
  FCB INFERNO London
  UNITED KINGDOM
  DOG EAT DOG London / TENTHREE EDITING London
  UNITED KINGDOM
  Short List

• B02 Mobile Apps
• STORYSIGN
  HUAWEI / HUAWEI
  FCB INFERNO London
  UNITED KINGDOM
  DOG EAT DOG London / TENTHREE EDITING London
  UNITED KINGDOM
  Short List

• B03 Social for Mobile
• MY LIFE AS A NPC
  UBISOFT / ASSASSIN'S CREED
  DDB PARIS
  FRANCE
  MAKEMEPULSE Paris / PRESS PLAY ON TAPE Paris
  FRANCE
  Short List

• C01 Integrated Mobile Campaigns
• NO NEED TO FLY – AROUND THE WORLD IN GERMANY
  DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
  OGILVY GERMANY Frankfurt
  GERMANY
  SPIRABLE London
  UNITED KINGDOM
  Short List
• THE GPS QUALITY LABEL
  AUCHAN RETAIL FRANCE / RETAIL SHOPS
  SERVICEPLAN FRANCE Paris
  FRANCE
  Short List