Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A01 Activation by Location
ROAD TALES
VOLKSWAGEN
VOLKSWAGEN ROAD TALES
ISOBAR Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS ISOBAR Amsterdam / ROBOT KITTENS Hilversum THE NETHERLANDS
Gold
A02 AR
PAY IT FORWARD
THE BIG ISSUE
THE BIG ISSUE
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM ARCHER'S MARK London UNITED KINGDOM
Bronze
A03 New Realities & Voice Activation
ADDRESS THE FUTURE
CARLINGS
THE DIGITAL COLLECTION
VIRTUE Copenhagen DENMARK VIRTUE
Copenhagen
DENMARK VIRTUE Copenhagen DENMARK
Bronze
MY CARER
ALZHEIMER'S SOCIETY
ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY McCANN LONDON
Frankfurt
MRM//McCANN
UNITED KINGDOM
GERMANY
SKILLS.APP London UNITED KINGDOM
Short List
A06 Data / Insight
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY SPIRABLE London UNITED KINGDOM
Short List
A07 Innovative use of Technology
STORYSIGN
HUAWEI
HUAWEI
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM DOG EAT DOG London / TENTHREE EDITING London UNITED KINGDOM
Short List
B02 Mobile Apps
STORYSIGN
HUAWEI
HUAWEI
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM DOG EAT DOG London / TENTHREE EDITING London UNITED KINGDOM
Grand Prix
B03 Social for Mobile
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE MAKEMEPULSE Paris / PRESS PLAY ON TAPE Paris FRANCE
Short List
C01 Integrated Mobile Campaigns
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY SPIRABLE London UNITED KINGDOM
Silver
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE
RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
Short List