Eurobest 2022

2019 Mobile

Title Brand Product / Service	Entrant Company	Location	Idea Creation Company	Location	Production Company	Location	Award
A01 Activation by Location
NOT A BOOMERANG BITE BACK / ANIMAL RIGHTS ORGANISATION	FAMOUSGREY BRUSSELS	BELGIUM	FAMOUSGREY BRUSSELS	BELGIUM	FAMOUSGREY BRUSSELS	BELGIUM
#ARCTICHOTSPOT WWF / WWF SNAPCHAT MAP	FF PARIS	FRANCE	FF PARIS	FRANCE
ON THE RUN CHALLENGE 13ÈME RUE UNIVERSAL / 13ÈME RUE UNIVERSAL	BETC Paris	FRANCE	BETC Paris	FRANCE	L'ENSEMBLE Paris	FRANCE
I PROTECT NATURE WWF / WWF	HAVAS Paris	FRANCE	HAVAS Paris HAVAS PARIS SEVEN	FRANCE
THE DIVISION 2 - ECHO UBISOFT / THE DIVISION 2 - ECHO GAME	MAKEMEPULSE Paris	FRANCE	DDB PARIS	FRANCE	MAKEMEPULSE Paris	FRANCE
JETLAG SOCIAL CLUB FLYING BLUE / APPLICATION	AIR FRANCE Paris	FRANCE	ISOBAR Courbevoie	FRANCE	ISOBAR Courbevoie BANDITS Paris	FRANCE
PICNIC POSITION BLANKET MCDONALD'S / FAST FOOD RESTAURANTS	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm	SWEDEN	GEP Stockholm	SWEDEN
ROAD TALES VOLKSWAGEN / VOLKSWAGEN ROAD TALES	ISOBAR Amsterdam	THE NETHERLANDS	ACHTUNG!mcgarrybowen Amsterdam	THE NETHERLANDS	ISOBAR Amsterdam ROBOT KITTENS Hilversum BIG ORANGE Amsterdam ROUNDTRIP Amsterdam SINCE '88 Amsterdam	THE NETHERLANDS	Gold
A02 AR
THE DIVISION 2 - ECHO UBISOFT / THE DIVISION 2 - ECHO GAME	MAKEMEPULSE Paris	FRANCE	DDB PARIS	FRANCE	MAKEMEPULSE Paris	FRANCE
STORYTIME TELEKOM ROMANIA / STORYTIME APP	TELEKOM ROMANIA Bucharest	ROMANIA	LEO BURNETT Bucharest	ROMANIA	SAGA FILM Bucharest PLAYTIME POST Bucharest CHAINSAW EUROPE Bucharest	ROMANIA
#ROMANOVS100: AR PHOTO ALBUM RT / EDUCATIONAL AR BOOK	RT Moscow	RUSSIA	RT Moscow	RUSSIA	RT Moscow	RUSSIA
KFC MCHACK KFC / KFC FAST FOOD RESTAURANT	OGILVY \| SOCIAL LAB AMSTERDAM	THE NETHERLANDS	OGILVY \| SOCIAL LAB AMSTERDAM	THE NETHERLANDS	OGILVY \| SOCIAL LAB AMSTERDAM Hilversum ROBOT KITTENS Amsterdam LAB3 MUSIC STUDIOS	THE NETHERLANDS
PAY IT FORWARD THE BIG ISSUE / THE BIG ISSUE	FCB INFERNO London	UNITED KINGDOM	FCB INFERNO London	UNITED KINGDOM	ARCHER'S MARK London	UNITED KINGDOM	Bronze
A03 New Realities & Voice Activation
ADDRESS THE FUTURE CARLINGS / THE DIGITAL COLLECTION	VIRTUE Copenhagen	DENMARK	VIRTUE Copenhagen	DENMARK	VIRTUE Copenhagen	DENMARK	Bronze
MY CARER ALZHEIMER'S SOCIETY / ALZHEIMER'S SOCIETY	MRM//McCANN Frankfurt	GERMANY	McCANN LONDON Frankfurt MRM//McCANN	UNITED KINGDOM GERMANY	SKILLS.APP London	UNITED KINGDOM	Short List
THE WEDDING OF SIRI & ALEXA VIENNA TOURIST BOARD / VIENNA TOURIST BOARD	SERVICEPLAN GERMANY Munich	GERMANY	SERVICEPLAN GERMANY Munich	GERMANY	PPM FILMPRODUCTIONS Vienna SIZZER AMSTERDAM Munich MUNICATION Vienna DOCKYARD	AUSTRIA THE NETHERLANDS GERMANY
TALK TO MY PARENTS BEN / TELECOM	DDB UNLIMITED Amsterdam	THE NETHERLANDS	DDB UNLIMITED Amsterdam	THE NETHERLANDS	DPPLR Amsterdam	THE NETHERLANDS
A04 Networked / Connected Devices
CRAFT A WESTERN WHOPPER BURGER KING / HAMBURGER	INGO Stockholm	SWEDEN	INGO Stockholm	SWEDEN	INGO Stockholm	SWEDEN
A06 Data / Insight
JETLAG SOCIAL CLUB FLYING BLUE / APPLICATION	AIR FRANCE Paris	FRANCE	ISOBAR Courbevoie	FRANCE	ISOBAR Courbevoie BANDITS Paris	FRANCE
MEDIAGARES - WELCOME BILLBOARD MEDIAGARES / ADVERTISING SALES AGENCY	BUZZMAN Paris	FRANCE	BUZZMAN Paris	FRANCE	NANO VILLE Joinville Le Pont	FRANCE
NO NEED TO FLY – AROUND THE WORLD IN GERMANY DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)	OGILVY GERMANY Frankfurt	GERMANY	OGILVY GERMANY Frankfurt	GERMANY	SPIRABLE London	UNITED KINGDOM	Short List
BURN RACIST GIGA ROLLING STONE MAGAZINE ITALIA / ROLLING STONE	SERVICEPLAN ITALIA Milan	ITALY	SERVICEPLAN ITALIA Milan	ITALY	OLTREFARGO Turin	ITALY
READ UPRIGHT KIESER TRAINING / IMAGE	HEIMAT ZÜRICH	SWITZERLAND	HEIMAT ZÜRICH	SWITZERLAND
THE WORLD'S FIRST 5G AI STYLIST EE / EE	PUBLICIS LONDON	UNITED KINGDOM	POKE London	UNITED KINGDOM	SNAP TECHNOLOGY London PROJECTION ARTWORKS London THE DIIGITALS Dorset QUANTUM CAPTURE Toronto	UNITED KINGDOM CANADA
A07 Innovative use of Technology
NO NEED TO FLY – AROUND THE WORLD IN GERMANY DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)	OGILVY GERMANY Frankfurt	GERMANY	OGILVY GERMANY Frankfurt	GERMANY	SPIRABLE London	UNITED KINGDOM
THE DEVK SELFIESCARF DEVK VERSICHERUNG / DEVK INSURANCE	GRABARZ & PARTNER Hamburg	GERMANY	GRABARZ & PARTNER Hamburg	GERMANY	14 FRAMES Cologne FC-TV Cologne STUDIO FUNK Hamburg	GERMANY
STORYSIGN HUAWEI / HUAWEI	FCB INFERNO London	UNITED KINGDOM	FCB INFERNO London	UNITED KINGDOM	DOG EAT DOG London TENTHREE EDITING London UNIT London MCASSO London AARDMAN ANIMATIONS Bristol	UNITED KINGDOM	Short List
A08 Use of Advanced Learning Technologies
DEALERBOT RESET / REHABILITATION CENTRE	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM	HAPPINESS BRUSSELS / AN FCB ALLIANCE Antwerp MOTHERS AGAINST DRUGS / MOEDERS TEGEN DRUGS	BELGIUM	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM
BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER. BF COACH GMBH & CO. KG / BUTTERFLY COACH	SERVICEPLAN GERMANY Munich	GERMANY	SERVICEPLAN GERMANY Munich	GERMANY	NEVEREST München ATLANT DEVELOPMENT Landshut STUDIO LAURINSOARES Munich	GERMANY
B01 Mobile Websites
BLACK FRIDAY WHOPPER SHOPPER BURGER KING CORPORATION / WHOPPER	GRABARZ & PARTNER Hamburg	GERMANY	GRABARZ & PARTNER Hamburg	GERMANY	RABBICORN FILMS Hamburg MITK ▽ MOTION IS THE KEY Hamburg SLAUGHTERHOUSE VISUAL MANUFACTURING Hamburg	GERMANY
B02 Mobile Apps
THE SILENT DRIVE-THRU BURGER KING / MOBILE APP	SUPERSON Helsinki	FINLAND	SUPERSON Helsinki	FINLAND	SUPERSON Helsinki	FINLAND
JETLAG SOCIAL CLUB FLYING BLUE / APPLICATION	AIR FRANCE Paris	FRANCE	ISOBAR Courbevoie	FRANCE	ISOBAR Courbevoie BANDITS Paris	FRANCE
TALKING CAN SAVE LIVES DEUTSCHER CARITASVERBAND E.V. / SUICIDE PREVENTION SERVICE [U25]	BBDO Düsseldorf	GERMANY	BBDO Düsseldorf	GERMANY	CRAFTWORK Düsseldorf	GERMANY
HEROES OF THE NIGHT ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S	SERVICEPLAN GERMANY Munich	GERMANY	SERVICEPLAN GERMANY Munich	GERMANY	SERVICEPLAN GERMANY Munich PLAN.NET Munich	GERMANY
HUAWEI FACING EMOTIONS HUAWEI / MATE 20 PRO PHONE	DIGITAS POLAND Warsaw	POLAND	DIGITAS POLAND Warsaw	POLAND
REFRIGERDATING SAMSUNG ELECTRONICS NORDIC / SAMSUNG FAMILY HUB	WENDERFALCK Stockholm	SWEDEN	WENDERFALCK Stockholm	SWEDEN	PETER SIMONSSON København JENS JOHNSSON Stockholm	DENMARK SWEDEN
STORYSIGN HUAWEI / HUAWEI	FCB INFERNO London	UNITED KINGDOM	FCB INFERNO London	UNITED KINGDOM	DOG EAT DOG London TENTHREE EDITING London UNIT London MCASSO London AARDMAN ANIMATIONS Bristol	UNITED KINGDOM	Grand Prix
B03 Social for Mobile
NOT A BOOMERANG BITE BACK / ANIMAL RIGHTS ORGANISATION	FAMOUSGREY BRUSSELS	BELGIUM	FAMOUSGREY BRUSSELS	BELGIUM	FAMOUSGREY BRUSSELS	BELGIUM
MY LIFE AS A NPC UBISOFT / ASSASSIN'S CREED	DDB PARIS	FRANCE	DDB PARIS	FRANCE	MAKEMEPULSE Paris PRESS PLAY ON TAPE Paris THE Paris	FRANCE	Short List
ECHOS UBISOFT / TE DIVISION 2	DDB PARIS	FRANCE	DDB PARIS	FRANCE	MAKEMEPULSE Paris PRESS PLAY ON TAPE Paris	FRANCE
POLITICAL TINDER IR MAGAZINE / IR MAGAZINE	McCANN RIGA Riga	LATVIA	McCANN RIGA Riga	LATVIA	PAGE Riga	LATVIA
B04 Mobile Games
TALKING CAN SAVE LIVES DEUTSCHER CARITASVERBAND E.V. / SUICIDE PREVENTION SERVICE [U25]	BBDO Düsseldorf	GERMANY	BBDO Düsseldorf	GERMANY	CRAFTWORK Düsseldorf	GERMANY
CRAFT A WESTERN WHOPPER BURGER KING / HAMBURGER	INGO Stockholm	SWEDEN	INGO Stockholm	SWEDEN	INGO Stockholm	SWEDEN
B05 Mobile Advertising
NOT A BOOMERANG BITE BACK / ANIMAL RIGHTS ORGANISATION	FAMOUSGREY BRUSSELS	BELGIUM	FAMOUSGREY BRUSSELS	BELGIUM	FAMOUSGREY BRUSSELS	BELGIUM
READ UPRIGHT KIESER TRAINING / IMAGE	HEIMAT ZÜRICH	SWITZERLAND	HEIMAT ZÜRICH	SWITZERLAND
C01 Integrated Mobile Campaigns
MEDIAGARES - WELCOME BILLBOARD MEDIAGARES / ADVERTISING SALES AGENCY	BUZZMAN Paris	FRANCE	BUZZMAN Paris	FRANCE	NANO VILLE Joinville Le Pont	FRANCE
THE GPS QUALITY LABEL AUCHAN RETAIL FRANCE / RETAIL SHOPS	SERVICEPLAN FRANCE Paris	FRANCE	SERVICEPLAN FRANCE Paris	FRANCE			Short List
NO NEED TO FLY – AROUND THE WORLD IN GERMANY DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)	OGILVY GERMANY Frankfurt	GERMANY	OGILVY GERMANY Frankfurt	GERMANY	SPIRABLE London	UNITED KINGDOM	Silver
MEMORIALS OF AMSTERDAM AMSTERDAM COMITÉ 4 EN 5 MEI / AMSTERDAM COMITÉ 4 EN 5 MEI	N=5 Amsterdam	THE NETHERLANDS	N=5 Amsterdam	THE NETHERLANDS	N=5 Amsterdam EGOTRIBE Amsterdam BIG ORANGE Amsterdam	THE NETHERLANDS
C03 Messaging Campaign
DEALERBOT RESET / REHABILITATION CENTRE	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM	HAPPINESS BRUSSELS / AN FCB ALLIANCE Antwerp MOTHERS AGAINST DRUGS / MOEDERS TEGEN DRUGS	BELGIUM	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM

A01 Activation by Location
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION

FAMOUSGREY BRUSSELS

BELGIUM

FAMOUSGREY BRUSSELS

BELGIUM
#ARCTICHOTSPOT
WWF / WWF SNAPCHAT MAP

FF PARIS

FRANCE
ON THE RUN CHALLENGE
13ÈME RUE UNIVERSAL / 13ÈME RUE UNIVERSAL

BETC Paris

FRANCE

L'ENSEMBLE
Paris

FRANCE
I PROTECT NATURE
WWF / WWF

HAVAS Paris

FRANCE

HAVAS PARIS SEVEN

FRANCE
THE DIVISION 2 - ECHO
UBISOFT / THE DIVISION 2 - ECHO GAME

MAKEMEPULSE Paris

FRANCE

DDB PARIS

FRANCE

MAKEMEPULSE
Paris

FRANCE
JETLAG SOCIAL CLUB
FLYING BLUE / APPLICATION

AIR FRANCE Paris

FRANCE

ISOBAR Courbevoie

FRANCE

ISOBAR
Courbevoie
BANDITS
Paris

FRANCE
PICNIC POSITION BLANKET
MCDONALD'S / FAST FOOD RESTAURANTS

NORD DDB Stockholm

SWEDEN

GEP
Stockholm

SWEDEN
ROAD TALES
VOLKSWAGEN / VOLKSWAGEN ROAD TALES

ISOBAR Amsterdam

THE NETHERLANDS

ACHTUNG!mcgarrybowen Amsterdam

THE NETHERLANDS

ISOBAR
Amsterdam
ROBOT KITTENS
Hilversum
BIG ORANGE
Amsterdam
ROUNDTRIP
Amsterdam
SINCE '88
Amsterdam

THE NETHERLANDS

Gold

A04 Networked / Connected Devices
CRAFT A WESTERN WHOPPER
BURGER KING / HAMBURGER

INGO Stockholm

SWEDEN

INGO
Stockholm

SWEDEN