Title Brand Product / Service Entrant Company Location PR Location Award
A02 Healthcare
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY BBDO Düsseldorf GERMANY
Short List
THE MISSING PAGE
LABORATOIRES IPRAD / SAFORELLE
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris FRANCE
Short List
A03 Durable Consumer Goods including Automotive
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BIG BELL
TACO BELL / TACO BELL
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
Short List
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY Munich / SERVICEPLAN BERLIN GERMANY
Short List
RENT A FINN
BUSINESS FINLAND / VISIT FINLAND / DESTINATION FINLAND
SEK | PART OF GREY Helsinki FINLAND SEK | PART OF GREY Helsinki / BUSINESS FINLAND Helsinki FINLAND
Short List
THE NOT BIG MACS
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN INGO Stockholm SWEDEN
Short List
CLOSED FOR MAINTENANCE
VISIT FAROE ISLANDS / FAROE ISLANDS
MENSCH Copenhagen DENMARK MENSCH Copenhagen / SANSIR Torshavn DENMARK
Short List
A06 Consumer Services/Business to Business
#GIRLSINVEST
DNB / INVESTMENT BANKING
TRY REKLAME Oslo NORWAY TRY REKLAME Oslo NORWAY
Short List
FAKE SELF-HELP BOOKS AGAINST AGE POVERTY
DEUTSCHER SPARKASSEN - UND GIROVERBAND E.V. / RETIREMENT PROVISION
JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg GERMANY
Short List
A07 Not-for-profit / Charity / Governemt
FAKE 4 GOOD
SOLIDARITÉ SIDA / TRUMP DEEPFAKE VIDÉO
SOLIDARITE SIDA Paris FRANCE LA CHOSE Paris FRANCE
Short List
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL TURKEY
Short List
THEIR STORY IS MY STORY
URGENCE HOMOPHOBIE / MUSIC VIDEO
FF PARIS FRANCE FF PARIS FRANCE
Short List
B01 Corporate Image, Communication & Reputation Management
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
Short List
THE MISSING PAGE
LABORATOIRES IPRAD / SAFORELLE
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris FRANCE
Short List
B02 Public Affairs & Lobbying
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY / THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS Berlin GERMANY
Short List
B04 Business Citizenship / Corporate Responsibility & Environmental
#GIRLSINVEST
DNB / INVESTMENT BANKING
TRY REKLAME Oslo NORWAY TRY REKLAME Oslo NORWAY
Short List
THE NON-ISSUE
L'ORÉAL PARIS / AGE PERFECT
McCANN PARIS FRANCE McCANN PARIS / McCANN LONDON FRANCE / UNITED KINGDOM
Short List
B06 Media Relations
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY / THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS Berlin GERMANY
Short List
B07 Use of Events & Stunts
BIG BELL
TACO BELL / TACO BELL
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
Short List
LIFEBOAT - THE EXPERIMENT
SEA-WATCH E.V. / HUMANITARIAN HELP
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY Munich GERMANY
Short List
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY Munich / SERVICEPLAN BERLIN GERMANY
Short List
#FRANCEACCESSIBLE
FRANCE HANDICAP APF / Handicap accessibility awareness
APF FRANCE HANDICAP Paris FRANCE BRAND STATION Paris FRANCE
Short List
SIREN TEST
AMNESTY INTERNATIONAL / RADIO COMMERCIAL (AUDIO ONLY)
AMNESTY INTERNATIONAL Zurich SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL TURKEY
Short List
CLOSED FOR MAINTENANCE
VISIT FAROE ISLANDS / FAROE ISLANDS
MENSCH Copenhagen DENMARK MENSCH Copenhagen / SANSIR Torshavn DENMARK
Short List
B08 Use of Celebrity, Influencers & Key Opinion Leaders
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC Paris FRANCE
Short List
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY BBDO Düsseldorf GERMANY
Short List
FAKE ROMANI EXPERIMENT
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) / DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE)
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) Helsinki FINLAND TBWA\HELSINKI FINLAND
Short List
B09 Sponsorship & Brand Partnership
THE NON-ISSUE
L'ORÉAL PARIS / AGE PERFECT
McCANN PARIS FRANCE McCANN PARIS / McCANN LONDON FRANCE / UNITED KINGDOM
Short List
B10 Launch / Re-launch
BIG BELL
TACO BELL / TACO BELL
EDELMAN London UNITED KINGDOM EDELMAN London UNITED KINGDOM
Short List
B11 Brand Voice & Strategic Storytelling
CLOSED FOR MAINTENANCE
VISIT FAROE ISLANDS / FAROE ISLANDS
MENSCH Copenhagen DENMARK MENSCH Copenhagen / SANSIR Torshavn DENMARK
Short List
THE MISSING PAGE
SAFORELLE / FEMALE ANATOMY AWARENESS CAMPAIGN
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris FRANCE
Short List
B12 Content-led Engagement & Marketing
VIVA LA VULVA
LIBRESSE/ESSITY / INTIMATE CARE PRODUCTS
KETCHUM London UNITED KINGDOM AMVBBDO London UNITED KINGDOM
Short List
C02 Use of Social in a PR campaign
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER) / LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY BBDO Düsseldorf GERMANY
Short List
THEIR STORY IS MY STORY
URGENCE HOMOPHOBIE / MUSIC VIDEO
FF PARIS FRANCE FF PARIS FRANCE
Short List
C07 Use of Technology
FAKE 4 GOOD
SOLIDARITÉ SIDA / TRUMP DEEPFAKE VIDÉO
SOLIDARITE SIDA Paris FRANCE LA CHOSE Paris FRANCE
Short List
THE SOUND OF DROWNING
TRYGG-HANSA / TRYGG-HANSA
BCW Stockholm SWEDEN BCW Stockholm SWEDEN
Short List
D02 PR Effectiveness
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY / THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS Berlin GERMANY
Short List
E01 Integrated Campaign led by PR
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
Short List
F01 Local Brand
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING / THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE Hamburg GERMANY
Short List
F02 Challenger Brand
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE OGILVY Paris / ETAT LIBRE D'ORANGE Paris FRANCE
Short List
F03 Single Market Campaign
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING / THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE Hamburg GERMANY
Short List
F04 Social Behaviour & Cultural Insight
THE PRIDE FLIGHT
VIRGIN HOLIDAYS & VIRGIN ATLANTIC / AIRLINE FLIGHT
ONE GREEN BEAN LONDON UNITED KINGDOM ONE GREEN BEAN LONDON UNITED KINGDOM
Short List
UNQUIET VOICES
ANAIS ASSOCIATION / NGO
CENTRADE CHEIL BUCHAREST ROMANIA CENTRADE CHEIL BUCHAREST ROMANIA
Short List
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL TURKEY
Short List
F05 Breakthrough on a Budget
ECSTASY, A SMELLY BUSINESS
OPENBAAR MINISTERIE / PUBLIC AWARENESS
ROORDA RECLAMEBUREAU Amsterdam THE NETHERLANDS ROORDA RECLAMEBUREAU Amsterdam THE NETHERLANDS
Short List