Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
A02 Healthcare
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER)
LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY BBDO Düsseldorf GERMANY
Gold
THE MISSING PAGE
LABORATOIRES IPRAD
SAFORELLE
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE SERVICEPLAN FRANCE Paris FRANCE
Gold
A03 Durable Consumer Goods including Automotive
THE E.V.A. INITIATIVE
VOLVO CARS
CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BIG BELL
TACO BELL
TACO BELL
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN London UNITED KINGDOM
Short List
MIND THE GAP
BERLINER VERKEHRSBETRIEBE
BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
GERMANY SERVICEPLAN GERMANY Munich / SERVICEPLAN BERLIN GERMANY
Short List
RENT A FINN
BUSINESS FINLAND / VISIT FINLAND
DESTINATION FINLAND
SEK | PART OF GREY Helsinki FINLAND SEK | PART OF GREY
Helsinki
BUSINESS FINLAND
Helsinki
FINLAND SEK | PART OF GREY Helsinki / BUSINESS FINLAND Helsinki FINLAND
Bronze
THE NOT BIG MACS
BURGER KING
HAMBURGER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN INGO Stockholm SWEDEN
Short List
CLOSED FOR MAINTENANCE
VISIT FAROE ISLANDS
FAROE ISLANDS
MENSCH Copenhagen DENMARK MENSCH
Copenhagen
SANSIR
Torshavn
DENMARK MENSCH Copenhagen / SANSIR Torshavn DENMARK
Short List
A06 Consumer Services/Business to Business
#GIRLSINVEST
DNB
INVESTMENT BANKING
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY REKLAME Oslo NORWAY
Silver
FAKE SELF-HELP BOOKS AGAINST AGE POVERTY
DEUTSCHER SPARKASSEN - UND GIROVERBAND E.V.
RETIREMENT PROVISION
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY JUNG VON MATT Hamburg GERMANY
Short List
A07 Not-for-profit / Charity / Governemt
FAKE 4 GOOD
SOLIDARITÉ SIDA
TRUMP DEEPFAKE VIDÉO
SOLIDARITE SIDA Paris FRANCE LA CHOSE
Paris
FRANCE LA CHOSE Paris FRANCE
Short List
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY
EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL
TURKEY MULLENLOWE ISTANBUL TURKEY
Short List
THEIR STORY IS MY STORY
URGENCE HOMOPHOBIE
MUSIC VIDEO
FF PARIS FRANCE FF PARIS
FRANCE FF PARIS FRANCE
Short List
B01 Corporate Image, Communication & Reputation Management
THE E.V.A. INITIATIVE
VOLVO CARS
CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
Gold
THE MISSING PAGE
LABORATOIRES IPRAD
SAFORELLE
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE SERVICEPLAN FRANCE Paris FRANCE
Short List
B02 Public Affairs & Lobbying
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY
THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY SCHOLZ & FRIENDS Berlin GERMANY
Silver
B04 Business Citizenship / Corporate Responsibility & Environmental
#GIRLSINVEST
DNB
INVESTMENT BANKING
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY REKLAME Oslo NORWAY
Short List
THE NON-ISSUE
L'ORÉAL PARIS
AGE PERFECT
McCANN PARIS FRANCE McCANN PARIS
McCANN LONDON
FRANCE
UNITED KINGDOM
McCANN PARIS / McCANN LONDON FRANCE / UNITED KINGDOM
Short List
B06 Media Relations
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY
THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY SCHOLZ & FRIENDS Berlin GERMANY
Short List
B07 Use of Events & Stunts
BIG BELL
TACO BELL
TACO BELL
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN London UNITED KINGDOM
Short List
LIFEBOAT - THE EXPERIMENT
SEA-WATCH E.V.
HUMANITARIAN HELP
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY SERVICEPLAN GERMANY Munich GERMANY
Bronze
MIND THE GAP
BERLINER VERKEHRSBETRIEBE
BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
GERMANY SERVICEPLAN GERMANY Munich / SERVICEPLAN BERLIN GERMANY
Short List
#FRANCEACCESSIBLE
FRANCE HANDICAP APF
Handicap accessibility awareness
APF FRANCE HANDICAP Paris FRANCE BRAND STATION
Paris
FRANCE BRAND STATION Paris FRANCE
Bronze
SIREN TEST
AMNESTY INTERNATIONAL
RADIO COMMERCIAL (AUDIO ONLY)
AMNESTY INTERNATIONAL Zurich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Silver
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY
EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL
TURKEY MULLENLOWE ISTANBUL TURKEY
Short List
CLOSED FOR MAINTENANCE
VISIT FAROE ISLANDS
FAROE ISLANDS
MENSCH Copenhagen DENMARK MENSCH
Copenhagen
SANSIR
Torshavn
DENMARK MENSCH Copenhagen / SANSIR Torshavn DENMARK
Short List
B08 Use of Celebrity, Influencers & Key Opinion Leaders
REFURBISHED TWEETS
BACK MARKET
BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE BETC Paris FRANCE
Silver
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER)
LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY BBDO Düsseldorf GERMANY
Short List
FAKE ROMANI EXPERIMENT
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE)
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE)
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) Helsinki FINLAND TBWA\HELSINKI
FINLAND TBWA\HELSINKI FINLAND
Short List
B09 Sponsorship & Brand Partnership
THE NON-ISSUE
L'ORÉAL PARIS
AGE PERFECT
McCANN PARIS FRANCE McCANN PARIS
McCANN LONDON
FRANCE
UNITED KINGDOM
McCANN PARIS / McCANN LONDON FRANCE / UNITED KINGDOM
Bronze
B10 Launch / Re-launch
BIG BELL
TACO BELL
TACO BELL
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN London UNITED KINGDOM
Bronze
B11 Brand Voice & Strategic Storytelling
CLOSED FOR MAINTENANCE
VISIT FAROE ISLANDS
FAROE ISLANDS
MENSCH Copenhagen DENMARK MENSCH
Copenhagen
SANSIR
Torshavn
DENMARK MENSCH Copenhagen / SANSIR Torshavn DENMARK
Bronze
THE MISSING PAGE
SAFORELLE
FEMALE ANATOMY AWARENESS CAMPAIGN
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE SERVICEPLAN FRANCE Paris FRANCE
Short List
B12 Content-led Engagement & Marketing
VIVA LA VULVA
LIBRESSE/ESSITY
INTIMATE CARE PRODUCTS
KETCHUM London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM AMVBBDO London UNITED KINGDOM
Gold
C02 Use of Social in a PR campaign
LIFE LOLLI
KMSZ (BONE MARROW DONATION CENTER)
LIFE LOLLI - A LOLLIPOP DESIGNED TO SAVE LIVES
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY BBDO Düsseldorf GERMANY
Silver
THEIR STORY IS MY STORY
URGENCE HOMOPHOBIE
MUSIC VIDEO
FF PARIS FRANCE FF PARIS
FRANCE FF PARIS FRANCE
Bronze
C07 Use of Technology
FAKE 4 GOOD
SOLIDARITÉ SIDA
TRUMP DEEPFAKE VIDÉO
SOLIDARITE SIDA Paris FRANCE LA CHOSE
Paris
FRANCE LA CHOSE Paris FRANCE
Bronze
THE SOUND OF DROWNING
TRYGG-HANSA
TRYGG-HANSA
BCW Stockholm SWEDEN BCW
Stockholm
SWEDEN BCW Stockholm SWEDEN
Silver
D02 PR Effectiveness
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY
THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY SCHOLZ & FRIENDS Berlin GERMANY
Short List
E01 Integrated Campaign led by PR
THE E.V.A. INITIATIVE
VOLVO CARS
CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
Grand Prix
F01 Local Brand
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING
THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY PHILIPP UND KEUNTJE Hamburg GERMANY
Short List
F02 Challenger Brand
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE
PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE OGILVY Paris / ETAT LIBRE D'ORANGE Paris FRANCE
Silver
F03 Single Market Campaign
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING
THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY PHILIPP UND KEUNTJE Hamburg GERMANY
Bronze
F04 Social Behaviour & Cultural Insight
THE PRIDE FLIGHT
VIRGIN HOLIDAYS & VIRGIN ATLANTIC
AIRLINE FLIGHT
ONE GREEN BEAN LONDON UNITED KINGDOM ONE GREEN BEAN LONDON
UNITED KINGDOM ONE GREEN BEAN LONDON UNITED KINGDOM
Short List
UNQUIET VOICES
ANAIS ASSOCIATION
NGO
CENTRADE CHEIL BUCHAREST ROMANIA CENTRADE CHEIL
BUCHAREST
ROMANIA CENTRADE CHEIL BUCHAREST ROMANIA
Short List
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY
EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL
TURKEY MULLENLOWE ISTANBUL TURKEY
Short List
F05 Breakthrough on a Budget
ECSTASY, A SMELLY BUSINESS
OPENBAAR MINISTERIE
PUBLIC AWARENESS
ROORDA RECLAMEBUREAU Amsterdam THE NETHERLANDS ROORDA RECLAMEBUREAU
Amsterdam
THE NETHERLANDS ROORDA RECLAMEBUREAU Amsterdam THE NETHERLANDS
Short List