| Title | THE UNREACHABLES |
| Brand | TURKCELL |
| Product/Service | TELECOMMUNICATION |
| Category |
A08. Corporate Social Responsibility (CSR) / Corporate Image |
|
Entrant
|
TBWA\ISTANBUL, TURKEY
|
|
Idea Creation
|
TBWA\ISTANBUL, TURKEY
|
Credits
| İlkay Gurpinar |
TBWA Istanbul |
CCO |
| Volkan Karakasoglu |
TBWA Istanbul |
Executive Creative Director |
| Toygun Yilmazer |
TBWA Istanbul |
CSO |
| Eser Yazici |
TBWA Istanbul |
Creative Group Head |
| Serdar Gungor |
TBWA Istanbul |
Creative Group Head |
| Melih Oguz |
TBWA Istanbul |
Art Director |
| Mesut Yuksel |
TBWA Istanbul |
Copywriter |
| Omer Ustundag |
TBWA Istanbul |
Group Brand Director |
| Müge Bozkurt |
TBWA Istanbul |
Brand Director |
| Secil Karbo |
TBWA Istanbul |
Brand Executive |
| Sanem Aktas |
TBWA Istanbul |
Digital Project Manager |
| Cantekin Gungor |
TBWA Istanbul |
Copywriter |
| Tugyan Celik |
TBWA Istanbul |
Deputy General Manager |
View Script
Write a short summary of what happens in the radio or audio execution or campaign.
Turkey’s leading telecom operator Turkcell can reach almost 40 million people everyday. In cooperation with The Families of Missing Persons Families Association, Turkcell became the voice of hundreds of missing persons’ families by turning missed call voice message into a new media. When you call someone if he/she can not be reached, a standard voice message starts. “The person you have called can not be reached at the moment”, and then, a relative of a missing person continues the message by saying that he has not been able to reach his brother for years. And then the message directs people to the website: unreachables.com
The website lists information about hundreds of other missing persons. Names, ages, photos… The website also provides people with information on preventing future losses of loved ones.
Script. Provide the full radio advert script in English.
VOICE MESSAGE:
The person you have called can not be reached
at the moment.
A MISSING PERSON’S BROTHER:
…You can reach the person you have called on your next call.
But I have not been able to reach my brother Abdulhamit Ozbilici for years. To help us find him and other missing persons please visit unreachables.com.