FLAMINGO

ClientTOOLS AT WORK
Category A03. Durable Consumer Goods including Automotive
TitleFLAMINGO
Product/ServiceAPPLE SERVICE PROVIDER
Entrant DEMNER, MERLICEK & BERGMANN Vienna, AUSTRIA
Idea Creation DEMNER, MERLICEK & BERGMANN Vienna, AUSTRIA
Credits
Name Company Position
Alistair Thompson Demner, Merlicek & Bergmann Creative Director
Philipp Rauscher Demner, Merlicek & Bergmann Junior Account Manager
Cosmix Studios Cosmix Studio Sounddesign

View Script

Write a short summary of what happens in the radio or audio execution or campaign.

As an all-round service provider for Apple products, the goal of Tools at Work was to draw the attention of the target group to the services and offers with an attention-grabbing radio spot. The smart choice of the speaker - Siri herself - ensured a special fit between medium and brand. Siri drew attention to herself in the campaign and asked for help from Tools at Work. Special targeting was used. The spot was only played out to web radio users who were online with an Apple device. In this way, the target group could be addressed precisely and wastage could be avoided.

Script. Provide the full radio advert script in English.

The Spot: Flamingo „Your question: What is a Flamingo? Flamingos are pink because they find all other colors crap. The word flamingo comes from latin and means disco duck. In an attack, flamingos can inflate their size up to 17 times and absorb you. Now you know all about flamingos. And because we're speaking right now: Maybe you can take me to Toolsatwork.at – the premium Apple repair professional. Somehow, I haven't been feeling good lately. Thank you.“