Title | BLACK MILK |
Brand | GEFLEORTENS DAIRY |
Product/Service | MILK |
Category |
A01. Fast Moving Consumer Goods |
Entrant
|
LUNDBERG & CO. Gavle, SWEDEN
|
Idea Creation
|
LUNDBERG & CO. Gavle, SWEDEN
|
PR
|
LUNDBERG & CO. Gavle, SWEDEN
|
Production
|
LUNDBERG & CO. Gavle, SWEDEN
|
Additional Company
|
GEFLEORTENS DAIRY Gävle, SWEDEN
|
Credits
Kristian Olsson |
Lundberg&Co |
Account Executive |
Nils Vahlund |
Lundberg&Co |
Planner |
Niklas Brodd |
Lundberg&Co |
Creative Director |
Peter Svanberg |
Lundberg&Co |
Production Manager |
Malin Ålander |
Lundberg&Co |
Social Media Manager |
Elin Björkan |
Lundberg&Co |
PR Manager |
Tommie Samuelsson |
Lundberg&Co |
Art Director |
Anette Rensfeldt |
Lundberg&Co |
Producer |
View Script
Write a short summary of what happens in the radio or audio execution or campaign.
We wanted to emphasize contextual fun with group-adapted communication. So, in this radio advertisement, Gefleortens Dairy allows their milk cows to sing along accompanied by heavy metal music. This is done as a mooing tribute to the metal genre and ultimately, milk. Being a proud local sponsor of Gefle Music Festival, they made the message clear throughout the whole campaign; milk is over 666 % better for headbanging than the festival favorite beer. As milk contains over 666% more protein than beer milk strengthens the muscles, which might also reduce the risk of injuries while headbanging. The advertisement aired on the radio between the 1st and 22nd of July.
Cultural / Context information for the jury
The milk cows of Gefleortens Dairy pay tribute to the metal genre and milk in a brutal musical meeting. The underlying message? We are where you are. Everybody in Gävleborg's County knows about Gefleortens milk cows and this is a way of being naturally more close to their customers by using humor as an eye opener; milk is for everyone to enjoy everywhere. The whole song, "Black Milk", was released on a limited edition vinyl; as well as on several digital platforms such as Youtube, Deezer and Spotify - just in time for Gefle Metal Festival which went on between July 19th - 20th.
Script. Provide the full radio advert script in English.
(Music) Mooings cows accompanied by heavy metal music.
(Voice over saying): Milk by Gefleortens Dairy, proud sponsor of Gefle Music Festival.