Title | AGENCY BEATS |
Brand | 20SOMETHING (SELF-PROMOTION) |
Product/Service | 20SOMETHING |
Category |
A06. Consumer Services/Business to Business |
Entrant
|
SERVICEPLAN Brussels, BELGIUM
|
Idea Creation
|
SERVICEPLAN Brussels, BELGIUM
|
Media Placement
|
SERVICEPLAN Brussels, BELGIUM
|
PR
|
SERVICEPLAN Brussels, BELGIUM
|
Production
|
SERVICEPLAN Brussels, BELGIUM
|
Credits
Dimitrios Lemonias |
Serviceplan |
Strategic Planner and English Copywriter |
Quentin Watelet |
Serviceplan |
Creative Director |
Louis Roba |
Serviceplan |
Art Director |
Jordan Rubens |
Serviceplan |
Motion Designer |
View Script
Write a short summary of what happens in the radio or audio execution or campaign.
This audio execution in the form of a rap song is actually a recruitment campaign. It highlights in a fun way the daily life of an advertising agency to get fresh graduates to apply to this agency. The song is written in French and English and shows the point of view of two interns and one full-time member of the agency.
Cultural / Context information for the jury
This recruitment campaign was made to promote 20Something, the Millennial and Generation Z department of Serviceplan. This team consists of student interns and fresh graduates. The members of this department are often called the Limited Editions, a term you will hear in the lyrics. The reason behind this term is due to the fact that they are only staying for a couple of months. The English verse also makes reference to the Check-In which is a meeting we start our Mondays to go through inspiring new projects in the world of advertising. The song also talks about Fat Friday which is a ritual we have at the agency whereby we eat junk food every Friday. We also mention in the lyrics clients we have in-house such as Jack Daniel's.
Script. Provide the full radio advert script in English.
[Intro]
In advertising, you do not have to be talented, you have to have knowledge. And to have knowledge, it is necessary to be funny, and make jokes while speaking loudly.
In advertising, we are poorly paid, so we play video games or foosball, rather than work.
In advertising, we are not all badly paid. Some are extremely well paid, but we do not know who it is because everyone is busy playing video games or foosball anyway.
[VERSE 1]
A pair of creatives has arrived at 20Something,
Two kids, new agency, no time for joking
Now the demand is clear, making dope briefs
And if you want Nerf darts, you'll have to barter
At school, we mopped up on the benches
now we are active, we went from the A4 to the whiteboard
Our young and offbeat visions will make you dance on your head
Go to the convenience store, grab Jack and Aiki and we'll be ready for your party
We only bring out the best
inspired by Master Splinter
we are working; no more time for Tinder
Work hard play hard put pressure we are sprinters
Get in my belly Fat Friday is the day
We're not interns were limited editions
Coffee or red bull plus a bowl of creativity
[CHORUS]
20 Something for another vision
The agency is our weapon, we are the ammunition
20Something we the best indeed
If you do not believe me A / B Test and see
[VERSE 2]
This is the return of the insane pair with the intense thoughts
Because we landed on Brussels to compete with the full-time team
Challenge their divergent ideas by stacking up briefs
Hard to combine art and mind when you work with your friend
Not always light bulbs, but we like to be under the spotlights
We may be imitated one day
given the pure creativity of our limited editions
We would not be here if there was no problem to solve
Since we're doing metaphors let's do a whole poem
We live and breathe advertising when I read a magazine I only look at ads.
[CHORUS]
20 Something for another vision
The agency is our weapon, we are the ammunition
20Something we the best indeed
If you do not believe me A / B Test and see
[VERSE 3]
God damn it’s Monday and it’s time for the check-in
Inspired by what’s new, so the whole week I’m wrecking
The advertising world
With some advertising pearls
Copywriting rhymes and words
I welcome all of you boys and girls
Welcome to 20Something
Where we turn blah blah into bling bling
They seek our expertise the phone goes ring ring
Whether it’s the fixed team or the limited edition
We understand Y so we marching on a mission
It’s more than a job, come again, it’s our passion
From accounts to graph designers, it’s a whole chain reaction
Pitching ain't easy but it sure is fun
When you eliminate the competition one by one
Did you check the day?
Well I guess it's FAT FRIDAY
We the game changers and we just do this our way
[CHORUS]
20 Something for another vision
The agency is our weapon, we are the ammunition
20Something we the best indeed
If you do not believe me A / B Test and see