HIGHLIGHT THE REMARKABLE

ClientSTABILO INTERNATIONAL GMBH
Category C03. Script
TitleHIGHLIGHT THE REMARKABLE
Product/ServiceSTABILO BOSS HIGHLIGHTER PEN
Entrant DDB DÜSSELDORF, GERMANY
Idea Creation DDB DÜSSELDORF, GERMANY
PR DDB DÜSSELDORF, GERMANY
Credits
Name Company Position
Dennis May DDB Group Germany Chief Creative Officer
Kristine Holzhausen DDB Group Germany Executive Creative Director
Stefan Rehne DDB Group Germany Executive Creative Director
Vera Ickert DDB Group Germany Senior Art Director
Teresa Berude DDB Group Germany Senior Copywriter
Mona Elobeid DDB Group Germany Managing Director
Philipp Starck DDB Group Germany Account Director
Malte Kraft DDB Group Germany Junior Account Manager
Lutz Brucher DDB Group Germany Head of TV
Timo Kockmeyer Studio Funk Sound Editor

View Script

Write a short summary of what happens in the radio or audio execution or campaign.

Everyone knows the phrase "Behind every great man is a great woman.".​ But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2019 is the year to rewrite history: with Stabilo Boss. By also audibly highlighting remarkable women and their stories in radio.​ The spots are brief documentations of putative male achievements, that made history. Shortly interrupted by a female voice, highlighting the forgotten contribution the women made.

Script. Provide the full radio advert script in English.

A male voice begins to speak in a typical documentary-style tone: „It was 1905 when a big bang shattered everything we knew about modern science. A young patent office assistant named Albert Einstein published his thesis. This paper contained the „special relativity theory“...“ Female voice: „...which was co-conceived by Einstein’s first wife Mileva Maric, who wasn‘t listed as co-author...“ Male voice: „...and it made Albert Einstein a modern icon and the most famous scientist of all time.“ Female voice: Highlight the remarkable with Stabilo Boss. The world’s most famous highlighter pen.