Title | THE REMARKABLE EDITH |
Brand | STABILO INTERNATIONAL GMBH |
Product/Service | STABILO BOSS HIGHLIGHTER PEN |
Category |
A01. Fast Moving Consumer Goods |
Entrant
|
DDB DÜSSELDORF, GERMANY
|
Idea Creation
|
DDB DÜSSELDORF, GERMANY
|
PR
|
DDB DÜSSELDORF, GERMANY
|
Credits
Dennis May |
DDB Group Germany |
Chief Creative Officer |
Kristine Holzhausen |
DDB Group Germany |
Executive Creative Director |
Stefan Rehne |
DDB Group Germany |
Executive Creative Director |
Vera Ickert |
DDB Group Germany |
Senior Art Director |
Teresa Berude |
DDB Group Germany |
Senior Copywriter |
Mona Elobeid |
DDB Group Germany |
Managing Director |
Philipp Starck |
DDB Group Germany |
Account Director |
Malte Kraft |
DDB Group Germany |
Junior Account Manager |
Lutz Brucher |
DDB Group Germany |
Head of TV |
Timo Kockmeyer |
Studio Funk |
Sound Editor |
View Script
Write a short summary of what happens in the radio or audio execution or campaign.
Everyone knows the phrase "Behind every great man is a great woman.". But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2019 is the year to rewrite history: with Stabilo Boss. By also audibly highlighting remarkable women and their stories in radio. The spots are brief documentations of putative male achievements, that made history. Shortly interrupted by a female voice, highlighting the forgotten contribution the women made.
Script. Provide the full radio advert script in English.
A male voice begins to speak in a typical documentary-style tone:
„Woodrow Wilson, 28th president of the United States of America, lead the country from 1913. In October 1919 a stroke paralyzed him and prevented him from continuing his responsibilities...“
Female:
„...when his wife Edith took over his presidential work until 1921 - which remained unnoticed by the public...“
Male:
„...but Woodrow Wilson, nevertheless, was later honored with the Nobel Peace Price and can still be found in every American history book to this day.“
Female voice:
Highlight the remarkable with Stabilo Boss. The world’s most famous highlighter pen.