THE REMARKABLE BERTHA

ClientSTABILO INTERNATIONAL GMBH
Category A01. Fast Moving Consumer Goods
TitleTHE REMARKABLE BERTHA
Product/ServiceSTABILO BOSS HIGHLIGHTER PEN
Entrant DDB DÜSSELDORF, GERMANY
Idea Creation DDB DÜSSELDORF, GERMANY
PR DDB DÜSSELDORF, GERMANY
Credits
Name Company Position
Dennis May DDB Group Germany Chief Creative Officer
Kristine Holzhausen DDB Group Germany Executive Creative Director
Stefan Rehne DDB Group Germany Executive Creative Director
Vera Ickert DDB Group Germany Senior Art Director
Teresa Berude DDB Group Germany Senior Copywriter
Mona Elobeid DDB Group Germany Managing Director
Philipp Starck DDB Group Germany Account Director
Malte Kraft DDB Group Germany Junior Account Manager
Lutz Brucher DDB Group Germany Head of TV
Timo Kockmeyer Studio Funk Sound Editor

View Script

Write a short summary of what happens in the radio or audio execution or campaign.

Everyone knows the phrase "Behind every great man is a great woman.".​ But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2019 is the year to rewrite history: with Stabilo Boss. By also audibly highlighting remarkable women and their stories in radio.​ The spots are brief documentations of putative male achievements, that made history. Shortly interrupted by a female voice, highlighting the forgotten contribution the women made.

Script. Provide the full radio advert script in English.

A male voice begins to speak in a typical documentary-style tone: “This is the story of Carl Friedrich Benz, a genius engineer from Mühlburg Germany. He constructed the world’s very first automobile. The car‘s safety admissions were successfully tested in the first long distance ride...“ Female voice: „... that was taken by Benz’ wife Bertha, when no one else dared do it. But there was no further recognition of her efforts...“ Male voice: „... and Carl Benz became one of the most famous figures in recent history.“ Female voice: Highlight the remarkable with Stabilo Boss. The world’s most famous highlighter pen.