Title | SHELF |
Brand | NÜRNBERGER INSURANCE |
Product/Service | NÜRNBERGER INSURANCE |
Category |
A06. Consumer Services/Business to Business |
Entrant
|
DDB BERLIN, GERMANY
|
Idea Creation
|
DDB BERLIN, GERMANY
|
Production
|
HESSE STUDIOS Berlin, GERMANY
|
Credits
Dennis May |
DDB Group Germany |
Chief Creative Officer |
Jan Harbeck |
DDB Group Germany |
Managing Creative Director |
David Mously |
DDB Group Germany |
Managing Creative Director |
Nikolai Diepenbrock |
DDB Group Germany |
Creative Director |
David Unger |
DDB Group Germany |
Senior Copywriter |
Tobias Natterer |
DDB Group Germany |
Copywriter |
Rowan El-Goweiny |
DDB Group Germany |
Junior Copywriter |
Kerstin Sönnichsen |
DDB Group Germany |
Management Supervisor |
Kathrin Jesse |
DDB Group Germany |
Executive Strategy Director |
Ludwig Berndl |
/ |
Copy & Speaker |
View Script
Write a short summary of what happens in the radio or audio execution or campaign.
Life is strange sometimes. It can take a lot of turns and no one can really predict what’s going to happen next. Fortunately, the Nuremberg Insurance Company always keeps you covered, no matter what path life takes. With the radio spots “Rio”, “Cashmere” and “Shelf” we unfold three different unexpected life stories, that yet remain insured.
Script. Provide the full radio advert script in English.
“Yes, I can tell you what happens... it's...
At the age of three, … four…your parents give you a tricycle ... bicycle ...
a hoola-hoop thing ... ring...
And you train, train, train, train ...
... and then, you go to the German... the WORLD Championships ...
... of Darts. Yes. Because you had been born in the wrong body and now it's Julian and not Julia anymore ...
So, you prefer Darts... err… maths …
... because figures are just your thing ...
... you think. Until you find out that it's actually letters. Because your debut novel is a total succe ... failure. Sorry.
All the books stacked in your home.
And you need new bookshelves. And you invent a new bookshelf, the Wully... no! Willy shelf...
... which becomes THE next big thing.
And after so far everything has been floating rather uneventfully, there are now some major changes around the bend ...
... errr...
VO:
“Wherever life may take you – we keep you covered.
NÜRNBERG insurance company.