Title | FATHER |
Brand | LUFTHANSA |
Product/Service | LUFTHANSA FLYNET |
Category |
C03. Script |
Entrant
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
Idea Creation
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
Production
|
STUDIO FUNK Hamburg, GERMANY
|
Additional Company
|
DEUTSCHE LUFTHANSA Frankfurt, GERMANY
|
Credits
Benita Struve |
Deutsche Lufthansa AG |
Head of Marketing |
Claudia Dreismann |
Deutsche Lufthansa AG |
Head of Marketing |
Fabian Frese |
Kolle Rebbe GmbH |
Chief Creative Officer/Copywriter/Director |
Christian Meyer |
Kolle Rebbe GmbH |
Creative Director |
Niklas Tremmel |
Kolle Rebbe GmbH |
Account Manager |
Oscar Engelhardt |
Kolle Rebbe GmbH |
Copywriter/Director |
Torsten Hennings |
Studio Funk Hamburg |
Audio Engineer/Director |
Henry Sargeant |
Freelance |
Speaker |
Vanida Karun |
Freelance |
Speaker |
View Script
Write a short summary of what happens in the radio or audio execution or campaign.
The good thing about a long flight: you can relax for a few hours. The bad thing about it: you are completely cut off from the outside world. Because on many transcontinental flights there is still no reliable WIFI on board.
Lufthansa FlyNet, Lufthansa’s fast on-board WIFI, offers all passengers on long-distance flights the opportunity to be available at all times – even above the clouds.
In this radio commercial we experience the human disasters that occur on the ground, while the affected person in the air doesn't notice anything about them.
A minute-by-minute time protocol gradually describes the events that lead to a young man questioning his own origins and emigrating to Spain, after a fatal typing mistake by his father.
However, the father doesn't notice anything on the plane. Only after switching on his phone after landing he realizes that a lot can happen in 6 hours.
Script. Provide the full radio advert script in English.
Commercial: “Father”
7:45
As he boards his flight, Mr. Weaver responds to a text from his son. Autocorrect replaces the words “sure either” with “your father.”
8:01
John Weaver receives the text: “I’m not your father.”
8:25
John frantically looks for his birth certificate.
8:49
The birth certificate is nowhere to be found. But John does find pictures of his mom and her college boyfriend Enrique, from Spain.
9:25
Enrique Fulgencio Hernández has an incoming call from overseas.
10:14
After an intense talk with his wife, Senor Hernández accepts paternity without reservation.
10:20
John now wants to be called “Juan”.
12:01
In a small village in Catalonia, the midday prayers are dedicated to el hijo perdido – the lost son.
1:32
Mr. Weaver lands and turns on his phone and sees 82 messages from his son. He then spots Juan boarding a flight bound for Barcelona.
(Off:)
A lot can happen in six hours. With Lufthansa FlyNet, you don’t miss anything – even while above the clouds.
Say yes to the world.
Lufthansa.