|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A01 Consumer Goods
|
AXEINATION
UNILEVER
MAGNUM |
LOLA MULLENLOWE Madrid
|
SPAIN |
LOLA MULLENLOWE
Madrid
|
SPAIN |
Short List |
UNFORGETTABLE DENIM
DIESEL
UNFORGETTABLE DENIM |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Short List |
THE CLIMATE STORE
FELIX (ORKLA FOODS SWEDEN)
FELIX'S PRODUCTS |
PRIME WEBER SHANDWICK Stockholm
|
SWEDEN |
PRIME WEBER SHANDWICK
Stockholm
|
SWEDEN |
Short List |
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON
SPORTS GEAR |
BBDO BELGIUM Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
|
BELGIUM |
Short List |
RENAULT - VILLAGE ELECTRIQUE
RENAULT
RENAULT ZOE |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
Bronze
|
|
A04 Media / Entertainment
|
BEYOND GENERATIONS
MICROSOFT/XBOX
XBOX |
McCANN London
|
UNITED KINGDOM |
McCANN
London
|
UNITED KINGDOM |
Short List |
|
A05 Consumer Services / Business to Business
|
BEETHOVEN X THE AI PROJECT
TELEKOM
TELEKOM |
DDB GERMANY Berlin
|
GERMANY |
DDB GERMANY
Berlin
|
GERMANY |
Short List |
|
A06 Not-for-profit / Charity / Government
|
#621DROWNED
VLUCHTELINGENWERK VLAANDEREN
REFUGEE HELP |
MORTIERBRIGADE Brussels
|
BELGIUM |
MORTIERBRIGADE
Brussels
|
BELGIUM |
Short List |
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
Short List |
|
B01 Use of Ambient Media: Small Scale
|
MCDO
MCDONALD'S
MCDONALD'S |
NORD DDB Stockholm
|
SWEDEN |
NORD DDB
Stockholm
|
SWEDEN |
Short List |
"CANCELLED CLOWN"
BURGER KING
BURGER KING |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Short List |
NON-BOB
VIAS + OVK / PEVR (PARENTS OF ROAD VICTIMS)
PARENTS SAFETY AWARENESS ORGANISATION |
HAPPINESS / AN FCB ALLIANCE Brussels
|
BELGIUM |
HAPPINESS / AN FCB ALLIANCE
Brussels
|
BELGIUM |
Bronze
|
|
B02 Use of Ambient Media: Large Scale
|
BLACK PLAQUE PROJECT
NUBIAN JAK COMMUNITY TRUST
NUBIAN JAK COMMUNITY TRUST |
HAVAS London
|
UNITED KINGDOM |
HAVAS
London
|
UNITED KINGDOM |
Short List |
SHUTTER ADS
HEINEKEN
SHUTTER ADS |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Short List |
|
B04 Use of Print or Outdoor
|
SHUTTER ADS
HEINEKEN
SHUTTER ADS |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Gold
|
|
C01 Guerrilla Marketing & Stunts
|
MCDO
MCDONALD'S
MCDONALD'S |
NORD DDB Stockholm
|
SWEDEN |
NORD DDB
Stockholm
|
SWEDEN |
Gold
|
LAY’S ICONIC RESTAURANT
PEPSICO / LAY'S NL
LAY’S INTRODUCES THREE CHIPS FLAVOURS |
FITZROY Amsterdam
|
THE NETHERLANDS |
FITZROY
Amsterdam
|
THE NETHERLANDS |
Short List |
|
C02 Live Shows / Concerts / Festivals
|
THE ISOLATED CINEMA
GOTHENBURG FILM FESTIVAL
FILM FESTIVAL |
STENDAHLS Gothenburg
|
SWEDEN |
STENDAHLS
Gothenburg
|
SWEDEN |
Bronze
|
BEETHOVEN X THE AI PROJECT
TELEKOM
TELEKOM |
DDB GERMANY Berlin
|
GERMANY |
DDB GERMANY
Berlin
|
GERMANY |
Bronze
|
|
C03 Exhibitions / Installations
|
BLACK PLAQUE PROJECT
NUBIAN JAK COMMUNITY TRUST
CHARITY |
HAVAS London
|
UNITED KINGDOM |
HAVAS
London
|
UNITED KINGDOM |
Gold
|
|
C05 Customer Retail / In-Store Experience
|
CREATIVITY IS ESSENTIAL
BACARDI
BOMBAY SAPPHIRE |
AMV BBDO London
|
UNITED KINGDOM |
AMV BBDO
London
|
UNITED KINGDOM |
Silver
|
#BUYBACKFRIDAY
IKEA
IKEA |
EDELMAN UK London
|
UNITED KINGDOM |
EDELMAN UK
London
|
UNITED KINGDOM |
Short List |
|
C07 Customer Acquisition & Retention
|
VW VISIT THE ROAD
VOLKSWAGEN
VOLKSWAGEN CALIFORNIA |
TWENTY Copenhagen
|
DENMARK |
TWENTY
Copenhagen
|
DENMARK |
Short List |
|
D01 Tech-led Brand Experience
|
SMART FOREST
VODAFONE
VODAFONE |
McCANN Bucharest
|
ROMANIA |
McCANN
Bucharest
|
ROMANIA |
Short List |
|
D02 Use of Mobile & Devices
|
TALLK
SAMSUNG
SAMSUNG |
SAMSUNG ELECTRONICS IBERIA Madrid
|
SPAIN |
CHEIL WORLDWIDE
Madrid
|
SPAIN |
Silver
|
WILDLIFE WATCH
SAMSUNG
SAMSUNG |
EDELMAN UK London
|
UNITED KINGDOM |
EDELMAN UK
London
|
UNITED KINGDOM |
Short List |
|
D03 Use of Social & Digital Platforms
|
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON
SPORTS GEAR |
BBDO BELGIUM Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
|
BELGIUM |
Silver
|
PLAYLIST TIMER
BARILLA
PLAYLIST TIMER |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Short List |
MYSTERY SNIPER
ACTIVISION
CALL OF DUTY VANGUARD |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Short List |
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
Bronze
|
|
D05 New Realities & Voice Activation
|
CRISPY SUBTITLES
LAYS
POTATO CHIPS |
HAPPINESS / AN FCB ALLIANCE Brussels
|
BELGIUM |
HAPPINESS / AN FCB ALLIANCE
Brussels
|
BELGIUM |
Bronze
|
|
D07 Branded Tech
|
CANON TRUTHMARK
CANON
CANON R5 & R6 |
UNCLE GREY Copenhagen
|
DENMARK |
UNCLE GREY
Copenhagen
|
DENMARK |
Short List |
|
E01 Launch / Re-launch
|
MYSTERY SNIPER
ACTIVISION
CALL OF DUTY VANGUARD |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Silver
|
|
E02 Sponsorship & Brand Partnership
|
OFFICIAL SPONSOR OF CANCELLED EVENTS
ROM
ROM CHOCOLATE BAR |
McCANN Bucharest
|
ROMANIA |
MRM
Bucharest
|
ROMANIA |
Bronze
|
|
G01 Local Brand
|
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION
SPINNEYS FLOUR |
McCANN Paris
|
FRANCE |
McCANN
Paris
|
FRANCE |
Short List |
|
G02 Challenger Brand
|
THE EYE OPENING TEST
DROIT DE REGARD
DROIT DE REGARD |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Short List |
UBER HEETCH
HEETCH
HEETCH |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Short List |
|
G04 Social Behaviour
|
FEARLESS NIGHT
HANDSAWAY
ASSOCIATION AGAINST STREET HARASSMENT |
TBWA\PARIS
|
FRANCE |
TBWA\PARIS
|
FRANCE |
Short List |
AXEINATION
UNILEVER
AXE |
LOLA MULLENLOWE Madrid
|
SPAIN |
LOLA MULLENLOWE
Madrid
|
SPAIN |
Short List |
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR
THE HEALTHY MAP |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
Short List |
|
G05 Cultural Insight
|
BLACK PLAQUE PROJECT
CHARITY
CHARITY |
HAVAS London
|
UNITED KINGDOM |
HAVAS
London
|
UNITED KINGDOM |
Short List |
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION
SPINNEYS FLOUR |
McCANN Paris
|
FRANCE |
McCANN
Paris
|
FRANCE |
Silver
|
|
G06 Breakthrough on a Budget
|
UBER HEETCH
HEETCH
HEETCH |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Short List |
MCDO
MCDONALD'S
MCDONALD'S |
NORD DDB Stockholm
|
SWEDEN |
NORD DDB
Stockholm
|
SWEDEN |
Short List |
|
G07 Corporate Purpose & Social Responsibility
|
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON
SPORTS GEAR |
BBDO BELGIUM Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
|
BELGIUM |
Grand Prix
|
SHUTTER ADS
HEINEKEN
SHUTTER ADS |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Short List |
#BUYBACKFRIDAY
IKEA
IKEA |
EDELMAN UK London
|
UNITED KINGDOM |
EDELMAN UK
London
|
UNITED KINGDOM |
Bronze
|
|
G08 Market Disruption
|
RENAULT - VILLAGE ELECTRIQUE
RENAULT
RENAULT ZOE |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
Short List |
A PIECE OF AJAX
AFC AJAX
AFC AJAX |
ONE:NIL Amsterdam
|
THE NETHERLANDS |
AFC AJAX
Amsterdam
ONE:NIL
Amsterdam
|
THE NETHERLANDS |
Short List |
OFFICIAL SPONSOR FOR CANCELLED EVENTS
ROM
ROM |
McCANN Bucharest
|
ROMANIA |
McCANN
Bucharest
MRM
Bucharest
|
ROMANIA |
Short List |