2021 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Consumer Goods
UNFORGETTABLE DENIM
DIESEL
UNFORGETTABLE DENIM
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
AXEINATION
UNILEVER
MAGNUM
LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE
Madrid
SPAIN
Short List
THE CLIMATE STORE
FELIX (ORKLA FOODS SWEDEN)
FELIX'S PRODUCTS
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON
SPORTS GEAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Short List
RENAULT - VILLAGE ELECTRIQUE
RENAULT
RENAULT ZOE
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Bronze
A04 Media / Entertainment
BEYOND GENERATIONS
MICROSOFT/XBOX
XBOX
McCANN London UNITED KINGDOM McCANN
London
UNITED KINGDOM
Short List
A05 Consumer Services / Business to Business
BEETHOVEN X THE AI PROJECT
TELEKOM
TELEKOM
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Short List
A06 Not-for-profit / Charity / Government
#621DROWNED
VLUCHTELINGENWERK VLAANDEREN
REFUGEE HELP
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
Short List
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
B01 Use of Ambient Media: Small Scale
NON-BOB
VIAS + OVK / PEVR (PARENTS OF ROAD VICTIMS)
PARENTS SAFETY AWARENESS ORGANISATION
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
Bronze
MCDO
MCDONALD'S
MCDONALD'S
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
"CANCELLED CLOWN"
BURGER KING
BURGER KING
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
B02 Use of Ambient Media: Large Scale
SHUTTER ADS
HEINEKEN
SHUTTER ADS
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
BLACK PLAQUE PROJECT
NUBIAN JAK COMMUNITY TRUST
NUBIAN JAK COMMUNITY TRUST
HAVAS London UNITED KINGDOM HAVAS
London
UNITED KINGDOM
Short List
B04 Use of Print or Outdoor
SHUTTER ADS
HEINEKEN
SHUTTER ADS
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Gold
C01 Guerrilla Marketing & Stunts
MCDO
MCDONALD'S
MCDONALD'S
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Gold
LAY’S ICONIC RESTAURANT
PEPSICO / LAY'S NL
LAY’S INTRODUCES THREE CHIPS FLAVOURS
FITZROY Amsterdam THE NETHERLANDS FITZROY
Amsterdam
THE NETHERLANDS
Short List
C02 Live Shows / Concerts / Festivals
BEETHOVEN X THE AI PROJECT
TELEKOM
TELEKOM
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Bronze
THE ISOLATED CINEMA
GOTHENBURG FILM FESTIVAL
FILM FESTIVAL
STENDAHLS Gothenburg SWEDEN STENDAHLS
Gothenburg
SWEDEN
Bronze
C03 Exhibitions / Installations
BLACK PLAQUE PROJECT
NUBIAN JAK COMMUNITY TRUST
CHARITY
HAVAS London UNITED KINGDOM HAVAS
London
UNITED KINGDOM
Gold
C05 Customer Retail / In-Store Experience
CREATIVITY IS ESSENTIAL
BACARDI
BOMBAY SAPPHIRE
AMV BBDO London UNITED KINGDOM AMV BBDO
London
UNITED KINGDOM
Silver
#BUYBACKFRIDAY
IKEA
IKEA
EDELMAN UK London UNITED KINGDOM EDELMAN UK
London
UNITED KINGDOM
Short List
C07 Customer Acquisition & Retention
VW VISIT THE ROAD
VOLKSWAGEN
VOLKSWAGEN CALIFORNIA
TWENTY Copenhagen DENMARK TWENTY
Copenhagen
DENMARK
Short List
D01 Tech-led Brand Experience
SMART FOREST
VODAFONE
VODAFONE
McCANN Bucharest ROMANIA McCANN
Bucharest
ROMANIA
Short List
D02 Use of Mobile & Devices
TALLK
SAMSUNG
SAMSUNG
SAMSUNG ELECTRONICS IBERIA Madrid SPAIN CHEIL WORLDWIDE
Madrid
SPAIN
Silver
WILDLIFE WATCH
SAMSUNG
SAMSUNG
EDELMAN UK London UNITED KINGDOM EDELMAN UK
London
UNITED KINGDOM
Short List
D03 Use of Social & Digital Platforms
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON
SPORTS GEAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Silver
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Bronze
PLAYLIST TIMER
BARILLA
PLAYLIST TIMER
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
MYSTERY SNIPER
ACTIVISION
CALL OF DUTY VANGUARD
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
D05 New Realities & Voice Activation
CRISPY SUBTITLES
LAYS
POTATO CHIPS
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
Bronze
D07 Branded Tech
CANON TRUTHMARK
CANON
CANON R5 & R6
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Short List
E01 Launch / Re-launch
MYSTERY SNIPER
ACTIVISION
CALL OF DUTY VANGUARD
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Silver
E02 Sponsorship & Brand Partnership
OFFICIAL SPONSOR OF CANCELLED EVENTS
ROM
ROM CHOCOLATE BAR
McCANN Bucharest ROMANIA MRM
Bucharest
ROMANIA
Bronze
G01 Local Brand
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION
SPINNEYS FLOUR
McCANN Paris FRANCE McCANN
Paris
FRANCE
Short List
G02 Challenger Brand
THE EYE OPENING TEST
DROIT DE REGARD
DROIT DE REGARD
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
UBER HEETCH
HEETCH
HEETCH
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Short List
G04 Social Behaviour
FEARLESS NIGHT
HANDSAWAY
ASSOCIATION AGAINST STREET HARASSMENT
TBWA\PARIS FRANCE TBWA\PARIS
FRANCE
Short List
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR
THE HEALTHY MAP
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
AXEINATION
UNILEVER
AXE
LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE
Madrid
SPAIN
Short List
G05 Cultural Insight
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION
SPINNEYS FLOUR
McCANN Paris FRANCE McCANN
Paris
FRANCE
Silver
BLACK PLAQUE PROJECT
CHARITY
CHARITY
HAVAS London UNITED KINGDOM HAVAS
London
UNITED KINGDOM
Short List
G06 Breakthrough on a Budget
UBER HEETCH
HEETCH
HEETCH
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Short List
MCDO
MCDONALD'S
MCDONALD'S
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
G07 Corporate Purpose & Social Responsibility
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON
SPORTS GEAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Grand Prix
SHUTTER ADS
HEINEKEN
SHUTTER ADS
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
#BUYBACKFRIDAY
IKEA
IKEA
EDELMAN UK London UNITED KINGDOM EDELMAN UK
London
UNITED KINGDOM
Bronze
G08 Market Disruption
RENAULT - VILLAGE ELECTRIQUE
RENAULT
RENAULT ZOE
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
OFFICIAL SPONSOR FOR CANCELLED EVENTS
ROM
ROM
McCANN Bucharest ROMANIA McCANN
Bucharest
MRM
Bucharest
ROMANIA
Short List
A PIECE OF AJAX
AFC AJAX
AFC AJAX
ONE:NIL Amsterdam THE NETHERLANDS AFC AJAX
Amsterdam
ONE:NIL
Amsterdam
THE NETHERLANDS
Short List