Eurobest 2022

2021 Brand Experience & Activation

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Title Brand Product / Service	Entrant Company	Location	Idea Creation Company	Location	Award
D06 Branded Games
APPLAYDU KINDER / KINDER SURPRISE	GAMELOFT Paris	FRANCE	GAMELOFT Paris FERRERO INTERNATIONAL Luxembourg	FRANCE LUXEMBOURG
CARREFOUR X FORTNITE: THE HEALTHY MAP CARREFOUR / THE HEALTHY MAP	PUBLICIS CONSEIL Paris	FRANCE	PUBLICIS CONSEIL Paris	FRANCE
D07 Branded Tech
CANON TRUTHMARK CANON / CANON R5 & R6	UNCLE GREY Copenhagen	DENMARK	UNCLE GREY Copenhagen	DENMARK	Short List
E01 Launch / Re-launch
DREAMS WITHIN XBOX / XBOX SERIES X\|S	EDELMAN UK London	UNITED KINGDOM	EDELMAN UK London	UNITED KINGDOM
THE PLAYLIST SONG TWINTOES / TWINTOES	MORTIERBRIGADE Brussels	BELGIUM	MORTIERBRIGADE Brussels	BELGIUM
MYSTERY SNIPER ACTIVISION / CALL OF DUTY VANGUARD	INGO Stockholm	SWEDEN	INGO Stockholm	SWEDEN	Silver
E02 Sponsorship & Brand Partnership
OFFICIAL SPONSOR OF CANCELLED EVENTS ROM / ROM CHOCOLATE BAR	McCANN Bucharest	ROMANIA	MRM Bucharest	ROMANIA	Bronze
LAY’S ICONIC RESTAURANT PEPSICO / LAY'S NL / LAY’S INTRODUCES THREE CHIPS FLAVOURS	FITZROY Amsterdam	THE NETHERLANDS	FITZROY Amsterdam	THE NETHERLANDS
IT MAKES SENSE PEPSICO / WALKERS CRISPS X KFC	PEPSICO Reading	UNITED KINGDOM	SIPS AND BITES Reading	UNITED KINGDOM
MADE BY DENMARK HUMMEL / OFFICIAL DENMARK FOOTBALL JERSEY	ENVISION Aarhus	DENMARK	ENVISION Aarhus	DENMARK
THE SAFE TRAINING JERSEY GMF / GMF SAFE TRAINING JERSEY	HAVAS SPORTS & ENTERTAINMENT Paris	FRANCE	HAVAS SPORTS & ENTERTAINMENT Paris	FRANCE
TOP OF THE BILL BNP PARIBAS / BNP PARIBAS LOCAL BUSINESSES	HUNGRY AND FOOLISH Paris	FRANCE	HUNGRY AND FOOLISH Paris	FRANCE
THE SECOND-HAND NEW JERSEY ACCOR ALL / PARIS SAINT-GERMAIN'S NEW JERSEY	WE ARE SOCIAL Paris	FRANCE	WE ARE SOCIAL Paris	FRANCE
F01 Integrated Campaign led by Brand Experience & Activation
ZALANDO - HET NIEUWE STERKSEL ZALANDO / FASHION	BOOMERANG AGENCY Amsterdam	THE NETHERLANDS	BOOMERANG AGENCY Amsterdam	THE NETHERLANDS
FUTURE NEWS UNIVERSITY OF ANTWERP / UNIVERSITY	WUNDERMAN THOMPSON Antwerp	BELGIUM	WUNDERMAN THOMPSON Antwerp	BELGIUM
UNFORGETTABLE DENIM DIESEL / UNFORGETTABLE DENIM	PUBLICIS ITALY Milan	ITALY	PUBLICIS ITALY Milan	ITALY
FEET (TRADEMARK) BRUSSELS MOBILITY / PROMOTE WALKING FOR SHORT DISTANCES	MORTIERBRIGADE Brussels	BELGIUM	MORTIERBRIGADE Brussels	BELGIUM
G01 Local Brand
POETRY ALL AROUND YANDEX / YANDEX SEARCH APP	YANDEX.MUSIC Moscow	RUSSIA	YANDEX Moscow	RUSSIA
THE BREAD EXAM SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION / SPINNEYS FLOUR	McCANN Paris	FRANCE	McCANN Paris	FRANCE	Short List
THE LAST DAY PASS MOUNTAIN VISION / SKILIFT TICKET	SERVICEPLAN GERMANY Munich	GERMANY	SERVICEPLAN GERMANY Munich	GERMANY
G02 Challenger Brand
THE PLAYLIST SONG TWINTOES / TWINTOES	MORTIERBRIGADE Brussels	BELGIUM	MORTIERBRIGADE Brussels	BELGIUM
PEPSI MAX FRANCE PEPSICO / PEPSI MAX	PEPSICO Reading	UNITED KINGDOM	BUZZMAN Paris	FRANCE
UBER HEETCH HEETCH / HEETCH	MARCEL Paris	FRANCE	MARCEL Paris	FRANCE	Short List
THE EYE OPENING TEST DROIT DE REGARD / DROIT DE REGARD	BETC Paris	FRANCE	BETC Paris	FRANCE	Short List
CARREFOUR X FORTNITE: THE HEALTHY MAP CARREFOUR / THE HEALTHY MAP	PUBLICIS CONSEIL Paris	FRANCE	PUBLICIS CONSEIL Paris	FRANCE
G03 Single-market Campaign
VISA RECYCLING S7 AIRLINES / AIRLINES	GREAT ADVERTISING GROUP St. Petersburg	RUSSIA	GREAT St.Petersburg	RUSSIA
RENAULT - ZOE AIRLINES RENAULT / ZOE	PUBLICIS CONSEIL Paris	FRANCE	PUBLICIS CONSEIL Paris	FRANCE
CRISP IN / CRISP OUT PEPSICO / WALKERS CRISPS	PEPSICO Reading	UNITED KINGDOM	VCCP London	UNITED KINGDOM
RESTORY CANON / CANON	HAPPINESS / AN FCB ALLIANCE Brussels	BELGIUM	HAPPINESS / AN FCB ALLIANCE Brussels	BELGIUM
FARM OFFICE BIO SUISSE / WORKPLACES OUTSIDE	THJNK Zürich	SWITZERLAND	THJNK Zürich	SWITZERLAND
G04 Social Behaviour
XBOX EQUALITY CONTROLLER XBOX / XBOX	SERVICEPLAN GERMANY Munich	GERMANY	SERVICEPLAN GERMANY Munich	GERMANY
VOLVO: BE SAFE BE LATE VOLVO CARS BELUX / VOLVO CARS	FAMOUSGREY Brussels	BELGIUM	FAMOUSGREY Brussels	BELGIUM
WALK TO THE FUTURE UNIVERSITY OF ANTWERP / UNIVERSITY	WUNDERMAN THOMPSON Antwerp	BELGIUM	WUNDERMAN THOMPSON Antwerp	BELGIUM
AXEINATION UNILEVER / AXE	LOLA MULLENLOWE Madrid	SPAIN	LOLA MULLENLOWE Madrid	SPAIN	Short List
MARKED FOR LIFE TRYGG-HANSA / INSURANCE	TRYGG-HANSA Stockholm	SWEDEN	BCW Stockholm	SWEDEN
LIFE SAVING STORIES RED CROSS / CPR TRAINING	180 AMSTERDAM	THE NETHERLANDS	180 AMSTERDAM	THE NETHERLANDS
100% COVID FREE JOURNEY POREC CITY LIBRARY / CITY LIBRARY	STUDIO SONDA Istria	CROATIA	STUDIO SONDA Istria	CROATIA
NO SPOILER HEIST NETFLIX ITALY / NO SPOILER HEIST	PUBLICIS ITALY Milan	ITALY	PUBLICIS ITALY Milan	ITALY
NFT MCDONALD'S / MCDONALD'S	DDB Paris	FRANCE	DDB Paris	FRANCE
DRONE ECOZONE M. VIDEO-ELDORADO / ECO-PARTNERSHIP IN THE COMPANY AND ATTRACTING EMPLOYEES TO WORK THROUGH THE SOCIAL IT PROJECT	MAKELOVE Moscow	RUSSIA	MAKELOVE Moscow	RUSSIA
THE MIC COVER CAMPAIGN LOGITECH G / LOGITECH G G733 HEADSET	WENDERFALCK Stockholm	SWEDEN	WENDERFALCK Stockholm	SWEDEN
FEARLESS NIGHT HANDSAWAY / ASSOCIATION AGAINST STREET HARASSMENT	TBWA\PARIS	FRANCE	TBWA\PARIS	FRANCE	Short List
GARMIN: COMBAT WARM-UP GARMIN / WORK-OUT	FAMOUSGREY Brussels	BELGIUM	FAMOUSGREY Brussels	BELGIUM
THE GIANT SOURDOUGH COOP / SMAK*	COOP Oslo	NORWAY	WE ARE LIVE Oslo	NORWAY
#CATSFORKIDS CHILD FOCUS / CHILD FOCUS IS A BELGIAN FOUNDATION THAT SUPPORTS PREVENTION AND INVESTIGATION OF MISSING CHILDREN, ABDUCTED CHILDREN, RUNAWAY CHILDREN, AND SEXUALLY ABUSED AND EXPLOITED CHILDREN, ALONG WITH PSYCHOLOGICAL AND LEGAL SUPPORT TO THE VICTIMS.	WUNDERMAN THOMPSON Antwerp	BELGIUM	WUNDERMAN THOMPSON Antwerp	BELGIUM
CARREFOUR X FORTNITE: THE HEALTHY MAP CARREFOUR / THE HEALTHY MAP	PUBLICIS CONSEIL Paris	FRANCE	PUBLICIS CONSEIL Paris	FRANCE	Short List
FEET (TRADEMARK) BRUSSELS MOBILITY / PROMOTE WALKING FOR SHORT DISTANCES	MORTIERBRIGADE Brussels	BELGIUM	MORTIERBRIGADE Brussels	BELGIUM
G05 Cultural Insight
BEER BALLET URAL OPERA BALLET / THE HUMPBACKED HORSE PERFORMANCE	VOSKHOD Ekaterinburg	RUSSIA	VOSKHOD Ekaterinburg	RUSSIA
THE BREAD EXAM SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION / SPINNEYS FLOUR	McCANN Paris	FRANCE	McCANN Paris	FRANCE	Silver
CRISP IN / CRISP OUT PEPSICO / WALKERS CRISPS	PEPSICO Reading	UNITED KINGDOM	VCCP London	UNITED KINGDOM

D07 Branded Tech
CANON TRUTHMARK
CANON / CANON R5 & R6

UNCLE GREY Copenhagen

DENMARK

Short List

E02 Sponsorship & Brand Partnership
OFFICIAL SPONSOR OF CANCELLED EVENTS
ROM / ROM CHOCOLATE BAR

McCANN Bucharest

ROMANIA

MRM Bucharest

ROMANIA

Bronze
LAY’S ICONIC RESTAURANT
PEPSICO / LAY'S NL / LAY’S INTRODUCES THREE CHIPS FLAVOURS

FITZROY Amsterdam

THE NETHERLANDS
IT MAKES SENSE
PEPSICO / WALKERS CRISPS X KFC

PEPSICO Reading

UNITED KINGDOM

SIPS AND BITES Reading

UNITED KINGDOM
MADE BY DENMARK
HUMMEL / OFFICIAL DENMARK FOOTBALL JERSEY

ENVISION Aarhus

DENMARK
THE SAFE TRAINING JERSEY
GMF / GMF SAFE TRAINING JERSEY

HAVAS SPORTS & ENTERTAINMENT Paris

FRANCE
TOP OF THE BILL
BNP PARIBAS / BNP PARIBAS LOCAL BUSINESSES

HUNGRY AND FOOLISH Paris

FRANCE
THE SECOND-HAND NEW JERSEY
ACCOR ALL / PARIS SAINT-GERMAIN'S NEW JERSEY

WE ARE SOCIAL Paris

FRANCE

F01 Integrated Campaign led by Brand Experience & Activation
ZALANDO - HET NIEUWE STERKSEL
ZALANDO / FASHION

BOOMERANG AGENCY Amsterdam

THE NETHERLANDS
FUTURE NEWS
UNIVERSITY OF ANTWERP / UNIVERSITY

WUNDERMAN THOMPSON Antwerp

BELGIUM
UNFORGETTABLE DENIM
DIESEL / UNFORGETTABLE DENIM

PUBLICIS ITALY Milan

ITALY
FEET (TRADEMARK)
BRUSSELS MOBILITY / PROMOTE WALKING FOR SHORT DISTANCES

MORTIERBRIGADE Brussels

BELGIUM