Title | NO-FISHING.NET |
Brand | SEA SHEPHERD |
Product/Service | GRANDE CAUSE ENVIRONNEMENTALE ET SOCIÉTALE |
Category |
C01. Websites / Microsites |
Entrant
|
CHANGE Paris, FRANCE
|
Idea Creation
|
CHANGE Paris, FRANCE
|
Credits
DAMIEN GUIOL |
CHANGE_BRANDSTATION |
Executive Creative Director |
SAMY BENAMA |
CHANGE / BRANDSTATION |
Executive Creative Director |
Charlotte Sindic |
CHANGE_BRANDSTATION |
Art Director |
djavid Karmaly |
CHANGE_BRANDSTATION |
Copywriter |
Laetitia Neves |
CHANGE_BRANSTATION |
Producer |
Remy Guizerix |
CHANGE_BRANDSTATION |
Producer |
Lamya Essemlali |
SEASHEPHERD |
Communication Director |
The Motion Fighters The Motion Fighters |
The Motion Fighters |
3D Artist |
Make Me Pulse Make Me Pulse |
Make Me Pulse |
Digital Studio |
Soldats Films Soldats Films |
Soldats Films |
Production Company |
When We Were Kids When We Were Kids |
When We Were Kids |
Production Company |
Au Revoir Charlie Au Revoir Charlie |
Au Revoir Charlie |
Sound Studio |
Cézame Cézame |
Cézame |
Case Music |
Studio Brave Studio Brave |
Studio Brave |
Case Study |
Background
Over 20 million kilometers of fishing nets are set in the ocean each and every day, asphyxiating all marine life and putting our ocean at risk of dying. And if the ocean dies, we die.
Describe the creative idea (30% of vote)
To prevent this fate from happening, we decided to take action and remove fishing nets with the help of the general public, using a one-of-a-kind system which converts their donations into its equivalent in fishing nets to be removed from the ocean.
Describe the strategy (20% of vote)
The ocean and its marine life are our main source of oxygen as well as food. Rather than respecting them, we are draining the ocean from fish and destroying marine life out of greed. A dreadful behavior which will ultimately lead to humankind’s end should the ocean die.
Describe the execution (20% of vote)
We created an online digital platform that tracks and monitors the location of fishing nets in the ocean, informs the public on the impact of fishing nets and overfishing on the ocean, and enables them to help remove them using a one-of-a-kind system which converts their donations into its equivalent in fishing nets to be removed from the ocean.
List the results (30% of vote)
220 000m of fishing nets removed.
5000 animals saved.
120 million global impressions.
0 media budget.