| Title | THE LIFT |
| Brand | WINAMAX |
| Product/Service | ONLINE SPORTS BETTING |
| Category |
A01. Fiction & Non-Fiction Films up to 5 minutes |
|
Entrant
|
TBWA\PARIS, FRANCE
|
|
Idea Creation
|
TBWA\PARIS, FRANCE
|
|
Production
|
WANDA+ Paris, FRANCE
|
|
Production 2
|
TBWA\ELSE Paris, FRANCE
|
|
Post Production
|
TENTHREE EDITING London, UNITED KINGDOM
|
|
Post Production 2
|
THE MILL London, UNITED KINGDOM
|
Credits
| Benjamin Marchal |
TBWA\Paris |
Executive Creative Director |
| Faustin Claverie |
TBWA\Paris |
Executive Creative Director |
| Lucie Vallotton |
TBWA\Paris |
Art Director |
| Vincent Cusenier |
TBWA\Paris |
Copywriter |
| Maxime Boiron |
\Else |
Head of TV Prod |
| Benoit Duchemin |
\Else |
Creative Producer |
| Patrick Barbier |
Wanda |
Film Producer |
| Olivier Dubocage |
Wanda |
Executive Producer |
| Sam Pilling |
Wanda |
Film Director |
| Romain Cavagnac |
Wanda |
Line Producer |
| Kasper Tuxen |
Wanda |
D.O.P |
| Ellie Johnson |
Tenthree |
Editor |
| Carl Norton |
The Mill London |
Visual effect supervisor |
| Kate Gabriel |
The Mill London |
3D Lead Artist |
| Clément Pignal |
Free |
Post Producer |
| Olivier Lefebvre |
\Else |
Head of music & sound |
| Fabrice Pouvreau |
\Else |
Music & sound producer |
| Fanny Mithois |
\Else |
Music & sound producer |
| Alexandre Robieux |
\Else |
Sound Engineer |
| Constance Duhourceau |
\Else |
Music business affairs |
| Marion Le Guluche |
\Else |
Music business affairs |
| Alexandre Roos |
Winamax |
Advertiser Supervisor |
| Christophe Schaming |
Winamax |
Advertiser Supervisor |
| Mathieu Porri |
Winamax |
Advertiser Supervisor |
| Adrien Guiglini |
Winamax |
Advertiser Supervisor |
| Julien Huber |
Winamax |
Advertiser Supervisor |
| Jonathan Serog |
TBWA\Paris |
Agency Account Management |
| Matthieu Charles |
TBWA\Paris |
Agency Account Management |
| Basile Viault |
TBWA\Paris |
Strategic Planner |
Why is this work relevant for Entertainment?
It’s a 2mn piece of pure entertainment full of special effects, special local Guest Mohamed Henni and with Elvis musique.
First broadcast during the UEFA Champions League final (the European Superbowl).
Background
New campaign for the UEFA Euro2021.
Thanks to the previous campaign, Winamax became the category leader.
This success has made the competitors to copy the previous campaign. It was necessary to renew itself and to keep the lead.
Describe the creative idea
An elevator that sends you to heaven.
One of the most beautiful things you can give to your mother.
Describe the strategy
Respect is the core of our strategy. The first year we had a bettor who earned respect for finding an exceptional bet. This year he earns respect by sharing his winnings with the one he owes his life to: His mom.
So the tag line "Anything for your Mama".
Describe the execution
The campaign kicked off the on the night of the UEFA Champions League final, Saturday evening, 29 May with the launch of the 120-second film followed by shorter versions on mainstream, cable and digital TV. It will feature more than 2746 times from 29/05 to 31/12 with ( 10 times in 120 seconds 664 times in 60 seconds and 2072 in 30 seconds). We also have a very short version that use before and after programs, football match and magazines. The spots are also available in digital form with videos online, on YouTube and other online video sites, as well as on social networking sites (Facebook, Instagram, Twitter).
Describe the outcome
French people have bet €435 million online on the whole Euro 2021 competition.
The number of sports bettors in the first quarter of 2021 was up 29% on the same period last year, according to the latest figures from the ANJ, with a total of 2.5 million active accounts.