| Title | THE FANTASY PLAYS |
| Brand | KETNET JUNIOR |
| Product/Service | KETNET JUNIOR |
| Category |
A06. Audio Content |
|
Entrant
|
LUCY Brussels, BELGIUM
|
|
Idea Creation
|
LUCY Brussels, BELGIUM
|
|
Production
|
FLEDGE.TV Sint-Niklaas, BELGIUM
|
Credits
| Laurent Dochy |
Lucy |
Creative & Strategy Director |
| Iwein Vandevyver |
Lucy |
Creative Director |
| Ruben Van Maldeghem |
Lucy |
Copywriter |
| Jonas Marysse |
Lucy |
Art Director |
| Thomas Vuerinckx |
Lucy |
Account Manager |
| Sofie Hoorens |
Lucy |
Account Executive |
| Jonas De Wit |
Lucy |
Managing Director |
| Dagmar Tureluren |
Lucy |
Logo Designer |
| Ken Wuytack |
Lucy |
DTP |
| Sidney Van Wichelen |
Fledge |
Director |
| Francis Bosschem |
Fledge |
Line Producer |
| Roeland Jeangout |
Fledge |
Executive Producer |
| Diederik Jeangout |
Fledge |
Executive Producer |
| Pandemie Pandemie |
Pandemie |
Post Production |
| Het Geluidshuis Het Geluidshuis |
Het Geluidshuis |
Audio Production |
| Leen Renders |
Het Geluidshuis |
Producer |
| Koen Brandt |
Het Geluidshuis |
Producer |
| Thomas Houthave |
Het Geluidshuis |
Sound Engineer |
| VRT Spotcel VRT Spotcel |
VRT Spotcel |
Radio Production Company |
Why is this work relevant for Entertainment?
Entertainment and especially audio content is usually a one way street. We put on our earbuds and listen. This time we created audio content that actually required meaningful interaction between children and their parents. Active entertainment.
Background
In the everlasting battle for attention between Netflix, YouTube Kids,... it’s crucial for a local children’s television network to have an edge. Everything Ketnet does is built around the simple idea that imagination is crucial for the development of kids. But sometimes it’s hard for parents to disconnect with the daily routine and tap into their own imagination. So we invented a new and entertaining way to stimulate their imagination and get into their kids’ fantasy world.
Describe the creative idea
Children have a vivid imagination. Parents sometimes lost theirs along the way. So we developed interactive audio stories that helped parents to reconnect with their imagination while playing with their kids. Because stimulating the use of imagination is an extremely important part of a kid’s development. And we believe the world would be an even better place if we all had a little more imagination.
Describe the strategy
The ‘Fantasy plays’ were published on the popular and completely free ‘Ketnet App’ and on all major sound platforms (Spotify,Soundcloud,...) The plays were communicated with supporting national above and below the line media campaigns targeted at parents.
Describe the execution
The ‘Fantasy plays’ were published on the popular and completely free ‘Ketnet App’ and on all major sound platforms (Spotify,Soundcloud,...) The plays were communicated with supporting national above and below the line media campaigns targeted at parents.
Describe the outcome
Check out the casefilm for the results!