| Title | SUPERMARKET ASMR |
| Brand | LIDL SWEDEN |
| Product/Service | RETAIL |
| Category |
A06. Audio Content |
|
Entrant
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LIDL SWEDEN Stockholm, SWEDEN
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Idea Creation
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VOLT Stockholm, SWEDEN
|
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Media Placement
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VOLT Stockholm, SWEDEN
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PR
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VOLT Stockholm, SWEDEN
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Production
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VOLT Stockholm, SWEDEN
|
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Post Production
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VOLT Stockholm, SWEDEN
|
Credits
| Christian Jörgensen |
Volt Stockholm |
Senior Art Director |
| Johan Sundberg |
Volt Stockholm |
Senior Copywriter |
| Jonna Liljendahl |
Volt Stockholm |
Account Manager |
| Henrik Stampe |
Volt Stockholm |
Senior Strategist / Account Director |
| Gabriella Goldman |
Lidl Sweden |
Marketing Director |
| Staffan Kjellvestad |
Volt Stockholm |
Sound Designer |
| Jan Sjöberg |
Volt Stockholm |
Sound Engineer |
Write a short summary of what happens in the radio or audio work.
With Lidl Supermarket ASMR we turned people into fans by making them discover Lidl in a completely new way. Not with their eyes, tastebuds or wallets – but with their ears. In times of quarantine and self-isolation this Spotify album with 21 titles like “Blipping Groceries” , “Shopping Cart Right to Left” and “Filling up the Fridge” provided an alternative way of visiting the grocery store with soothing sounds of a very much longed for everyday life.
Translation. Provide a full English translation of any audio.
Translation. Provide a full English translation of any audio.
Track 1 - *One hour of in-store ambient sounds*
Track 2 - *Blipping groceries*
Track 3 - *Filling a bag with fruit & vegetables*
Track 4 - *In store announcement*
Track 5 - *Customer talk: My sisters birthday*
Customer - Hi its my sisters birthday and I'm going to buy her a present. Do you have any indoor waterfalls?
Employee - Yes, we had them last week, follow me to the middle aisle and we'll see if anyone left. In other case we just received garden pools.
Track 6 - *Recycling cans*
Track 7 - *Driving the fork lift with groceries*
Track 8 - *Fresh potatoes*
Track 9 - *Shopping cart right to left*
Track 10 - *Shopping cart left to right*
Track 11 - *Filling a paper bag with groceries*
Track 12 - *Goods delivery*
Track 13 - *Customer talk: Swedish meat*
Customer - Hi excuse me, is this Swedish meat?
Employe - Absolutely, its from Swedish farms and butchered in Sweden.
Customer - Great, thanks!
Track 14 - Filling up the fridge*
Track 15 - *Automatic bread slicer*
Track 16 - *A package of frozen fish in the freezer*
Track 17 - *Cashier asks customer if she wants the receipt*
Track 18 - *Entrance to the warehouse*
Track 19 - *Cleaning the recycle machine*
Track 20 - *Client talk: Ecologic milk*
Customer - Hi, where do I find the ecologic milk?
Employe - It's over there next to the cheese. Follow me, and I will show you.
Track 21 - *Product of the week in the freezer*
Cultural / Context information for the jury
In times of worry and disorder, people look for new ways of finding relieve at home. One way of doing so is via listening to ASMR-sounds that provides an often sedative sensation. Popular ASMR-themes are the soothing sounds of rain, windmills and waves. However, in times when everybody are longing for normality and the return of everyday life, soothing sounds can be found in completely different areas. In a Lidl Supermarket, for instance.
Why is this work relevant for Entertainment?
With Lidl Supermarket ASMR we turned people into fans by making them discover Lidl in a completely new way. Not with their eyes, tastebuds or wallets – but with their ears. In times of quarantine and self-isolation this Spotify album with 21 titles like “Blipping Groceries” , “Shopping Cart Right to Left” and “Filling up the Fridge” provided an alternative way of visiting the grocery store with soothing sounds of a very much longed for everyday life.
Background
In times of worry and disorder, people look for new ways of finding relieve at home. One way of doing so is via listening to ASMR-sounds that provides an often sedative sensation. Popular ASMR-themes are the soothing sounds of rain, windmills and waves. However, in times when everybody are longing for normality and the return of everyday life, soothing sounds can be found in completely different areas. In a Lidl Supermarket, for instance.