|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Media Placement
|
Location
|
|
Award
|
|
A01 Consumer Goods
|
LAY’S ICONIC RESTAURANT
PEPSICO / LAY'S NL
LAY’S INTRODUCES THREE CHIPS FLAVOURS |
FITZROY Amsterdam
|
THE NETHERLANDS |
FITZROY
Amsterdam
|
THE NETHERLANDS |
|
|
Silver
|
PLAYLIST TIMER
BARILLA
PLAYLIST TIMER |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
|
|
Short List |
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
RENAULT - VILLAGE ELECTRIQUE
RENAULT
RENAULT ZOE |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
OMD FRANCE
Paris
|
FRANCE
|
Short List |
|
A06 Not-for-profit / Charity / Government
|
THE AD BREAK WE NEVER EXPECTED TO BE IN
THE BRITISH HEART FOUNDATION
THE BRITISH HEART FOUNDATION CPR TRAINING |
PHD London
|
UNITED KINGDOM |
PHD
London
ITV
London
SAATCHI & SAATCHI
London
|
UNITED KINGDOM |
PHD
London
|
UNITED KINGDOM
|
Short List |
INVISIBLE PETITIONS
WE WILL STOP FEMICIDE PLATFORM
SOCIAL RESPONSIBILITY |
WE WILL STOP FEMICIDE PLATFORM İstanbul
|
TURKEY |
TBWA\ISTANBUL
|
TURKEY |
|
|
Bronze
|
BLACK PLAQUE PROJECT
NUBIAN JAK COMMUNITY TRUST
CHARITY |
HAVAS London
|
UNITED KINGDOM |
HAVAS
London
|
UNITED KINGDOM |
HAVAS
London
|
UNITED KINGDOM
|
Short List |
THE UNCENSORED LIBRARY
REPORTERS WITHOUT BORDERS (RSF)
THE UNCENSORED LIBRARY |
DDB GERMANY Berlin
|
GERMANY |
DDB GERMANY
Berlin
|
GERMANY |
|
|
Short List |
|
B01 Use of TV & Other Screens
|
THE AD BREAK WE NEVER EXPECTED TO BE IN
THE BRITISH HEART FOUNDATION
THE BRITISH HEART FOUNDATION CPR TRAINING |
PHD London
|
UNITED KINGDOM |
PHD
London
ITV
London
SAATCHI & SAATCHI
London
|
UNITED KINGDOM |
PHD
London
|
UNITED KINGDOM
|
Silver
|
|
B02 Use of Audio Platforms
|
A SLOW AD FOR FAST PEOPLE
7-ELEVEN
B2B |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
ÅKESTAM HOLST
Stockholm
|
SWEDEN |
ÅKESTAM HOLST
Stockholm
|
SWEDEN
|
Short List |
BIRDS RECORDS
WWF RUSSIA, YANDEX.MUSIC
WWF RUSSIA |
BBDO MOSCOW
|
RUSSIA |
BBDO MOSCOW
|
RUSSIA |
YANDEX.MUSIC
Moscow
|
RUSSIA
|
Bronze
|
PLAYLIST TIMER
BARILLA
PLAYLIST TIMER |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
|
|
Bronze
|
CALL GIRLS
TALITA
TALITA |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
ÅKESTAM HOLST
Stockholm
|
SWEDEN |
ÅKESTAM HOLST
Stockholm
|
SWEDEN
|
Short List |
|
B03 Use of Print / Outdoor
|
MEDIA THAT 'EATS' POLLUTION
VOLKSWAGEN UK
VOLKSWAGEN ID.3 |
PHD London
|
UNITED KINGDOM |
PHD
London
|
UNITED KINGDOM |
PHD
London
|
UNITED KINGDOM
|
Short List |
FEARLESS NIGHT
HANDSAWAY
ASSOCIATION AGAINST STREET HARASSMENT |
TBWA\PARIS
|
FRANCE |
TBWA\PARIS
|
FRANCE |
|
|
Gold
|
ROAD TO MCDRIVE
MCDONALDS
MCDRIVE |
OMD GERMANY Düsseldorf
|
GERMANY |
OMD GERMANY
Düsseldorf
SCHOLZ & FRIENDS
Hamburg
|
GERMANY |
OMD GERMANY
Düsseldorf
|
GERMANY
|
Short List |
JUST A WALL
INNOCENCE EN DANGER
CHILD PROTECTION |
ROSA PARIS
|
FRANCE |
ROSA PARIS
|
FRANCE |
ROSA PARIS
|
FRANCE
|
Short List |
|
B04 Use of Ambient Media: Small Scale
|
CARDBOARD MEDIA
YANDEX MARKET
RETAIL (MARKETPLACE) |
YANDEX MAGIC CAMP Moscow
|
RUSSIA |
YANDEX MAGIC CAMP
Moscow
|
RUSSIA |
YANDEX MAGIC CAMP
Moscow
|
RUSSIA
|
Short List |
HENNESSCREEN
HENNESSY
HENNESSY XO |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
|
|
Short List |
|
B05 Use of Ambient Media: Large Scale
|
MCDONALD´S ORIGINS
MCDONALDS
MCDONALDS |
PS21 Madrid
|
SPAIN |
PS21
Madrid
TRUE
Madrid
|
SPAIN |
|
|
Short List |
SHUTTER ADS
HEINEKEN
SHUTTER ADS |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
|
|
Grand Prix
|
|
B06 Use of Events / Stunts
|
LAY’S ICONIC RESTAURANT
PEPSICO / LAY'S NL
LAY’S INTRODUCES THREE CHIPS FLAVOURS |
FITZROY Amsterdam
|
THE NETHERLANDS |
FITZROY
Amsterdam
|
THE NETHERLANDS |
|
|
Short List |
THE ONLINE PARK
TELEKOM
SAFE KIDS APP |
TELEKOM ROMANIA Bucharest
|
ROMANIA |
LEO BURNETT
Bucharest
|
ROMANIA |
MEDIA INVESTMENT
Bucharest
|
ROMANIA
|
Bronze
|
THE ISOLATED CINEMA
GOTHENBURG FILM FESTIVAL
FILM FESTIVAL |
STENDAHLS Gothenburg
|
SWEDEN |
STENDAHLS
Gothenburg
|
SWEDEN |
|
|
Short List |
|
B07 Use of Digital Platforms
|
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON
SPORTS GEAR |
BBDO BELGIUM Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
SEMETIS
Brussels
Decathlon
Brussels
|
BELGIUM
|
Short List |
THE UNCENSORED LIBRARY
REPORTERS WITHOUT BORDERS (RSF)
THE UNCENSORED LIBRARY |
DDB GERMANY Berlin
|
GERMANY |
DDB GERMANY
Berlin
|
GERMANY |
|
|
Bronze
|
|
B08 Use of Mobile & Devices
|
MESSI MESSAGES
LAY'S
LAY'S SAVOURY SNACK |
180 AMSTERDAM
|
THE NETHERLANDS |
180 AMSTERDAM
|
THE NETHERLANDS |
|
|
Silver
|
|
B09 Use of Social Platforms
|
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
BLUE 449
Paris
|
FRANCE
|
Silver
|
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION
SPINNEYS FLOUR |
McCANN Paris
|
FRANCE |
McCANN
Paris
|
FRANCE |
|
|
Short List |
MESSI MESSAGES
LAY'S
LAY'S SAVOURY SNACK |
180 AMSTERDAM
|
THE NETHERLANDS |
180 AMSTERDAM
|
THE NETHERLANDS |
|
|
Short List |
|
B10 Use of Technology
|
#STILLSPEAKINGUP DEEPTRUTH
PROPUESTA CIVICA
JOURNALIST PROTECTION |
PUBLICIS LATVIA Riga
|
LATVIA |
PUBLICIS LATVIA
Riga
PUBLICIS MEXICO
Mexico City
|
LATVIA
MEXICO |
PUBLICIS MEXICO
Mexico City
|
MEXICO
|
Bronze
|
DOGVERTISING
PEDIGREE
PEDIGREE DOG FOOD |
MEDIACOM Zagreb
|
CROATIA |
MEDIACOM
Zagreb
|
CROATIA |
MEDIACOM
Zagreb
GO2DIGITAL
Zagreb
|
CROATIA
|
Short List |
|
C02 Use of Real-Time Data
|
PROXIMUS: THE BELGIAN HEARTBEAT
PROXIMUS
WEARABLES |
FAMOUSGREY Brussels
|
BELGIUM |
FAMOUSGREY
Brussels
|
BELGIUM |
MAXUS
Brussels
|
BELGIUM
|
Silver
|
DOGVERTISING
PEDIGREE
PEDIGREE DOG FOOD |
MEDIACOM Zagreb
|
CROATIA |
MEDIACOM
Zagreb
|
CROATIA |
MEDIACOM
Zagreb
GO2DIGITAL
Zagreb
|
CROATIA
|
Gold
|
|
C03 Data-Driven Targeting
|
DOGVERTISING
PEDIGREE
PEDIGREE DOG FOOD |
MEDIACOM Zagreb
|
CROATIA |
MEDIACOM
Zagreb
|
CROATIA |
MEDIACOM
Zagreb
GO2DIGITAL
Zagreb
|
CROATIA
|
Short List |
|
D02 Use of Branded Content created for Digital or Social
|
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
BLUE 449
Paris
|
FRANCE
|
Short List |
|
E01 Use of Integrated Media
|
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON
SPORTS GEAR |
BBDO BELGIUM Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
SEMETIS
Brussels
Decathlon
Brussels
|
BELGIUM
|
Bronze
|
|
G01 Local Brand
|
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION
SPINNEYS FLOUR |
McCANN Paris
|
FRANCE |
McCANN
Paris
|
FRANCE |
|
|
Bronze
|
|
G02 Challenger Brand
|
UBER HEETCH
HEETCH
HEETCH |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
|
|
Gold
|
|
G04 Social Behaviour
|
SIMILAC TOUCH
SIMILAC
SIMILAC MILK FORMULA |
MEDIACOM CONNECTIONS Tel Aviv
|
ISRAEL |
MEDIACOM CONNECTIONS
Tel Aviv
SHAVOT
Ramat Gan
|
ISRAEL |
MEDIACOM CONNECTIONS
Tel Aviv
|
ISRAEL
|
Bronze
|
FEARLESS NIGHT
HANDSAWAY
ASSOCIATION AGAINST STREET HARASSMENT |
TBWA\PARIS
|
FRANCE |
TBWA\PARIS
|
FRANCE |
|
|
Short List |
|
G05 Cultural Insight
|
BLACK PLAQUE PROJECT
NUBIAN JAK COMMUNITY TRUST
CHARITY |
HAVAS London
|
UNITED KINGDOM |
HAVAS
London
|
UNITED KINGDOM |
HAVAS
London
|
UNITED KINGDOM
|
Short List |
|
G06 Breakthrough on a Budget
|
UBER HEETCH
HEETCH
HEETCH |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
|
|
Short List |
MIGRANTS ON AMAZON
AUBERGE DES MIGRANTS
AUBERGE DES MIGRANTS |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
|
|
Short List |
|
G07 Corporate Purpose & Social Responsibility
|
ACCEPT TO ENTER
MULTIPLE BRANDS
SOCIAL RESPONSIBILITY |
N=5 Amsterdam
|
THE NETHERLANDS |
N=5
Amsterdam
|
THE NETHERLANDS |
HET PR BUREAU
Amsterdam
DENTSU AEGIS NETWORK
Amsterdam
|
THE NETHERLANDS
|
Short List |
CARDBOARD MEDIA
YANDEX MARKET
RETAIL (MARKETPLACE) |
YANDEX MAGIC CAMP Moscow
|
RUSSIA |
YANDEX MAGIC CAMP
Moscow
|
RUSSIA |
YANDEX MAGIC CAMP
Moscow
|
RUSSIA
|
Bronze
|
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON
SPORTS GEAR |
BBDO BELGIUM Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
SEMETIS
Brussels
Decathlon
Brussels
|
BELGIUM
|
Short List |
|
G08 Market Disruption
|
DRIVE THRU MOTOR SHOW
MAZDA
MAZDA CARS |
WUNDERMAN THOMPSON Antwerp
|
BELGIUM |
WUNDERMAN THOMPSON
Antwerp
|
BELGIUM |
MINDSHARE
Brussels
|
BELGIUM
|
Short List |
MIGRANTS ON AMAZON
AUBERGE DES MIGRANTS
AUBERGE DES MIGRANTS |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
|
|
Silver
|