Title | INSEPARABLE: INSTA GIRL |
Brand | ABUS BICYCLE LOCKS |
Product/Service | ABUS BICYCLE LOCKS |
Category |
B01. Consumer Goods |
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
Additional Company
|
ABUS BICYCLE LOCKS Wetter (Ruhr), GERMANY
|
Credits
Dr. Stephan Vogel |
Ogilvy |
Creative Chairman |
Siyamak Jung |
Ogilvy |
Chief Creative Officer |
Bjoern Bremer |
Ogilvy |
Chief Creative Officer |
Christian Kuzman |
Ogilvy |
Creative Director, Art Director |
Lothar Mueller |
Ogilvy |
Creative Director, Copywriter |
Assunta Palma |
Ogilvy |
Account Management |
Magdalena Bulle |
Ogilvy |
Art Buyer |
Simone Kliesch |
Ogilvy |
Art Buyer |
Sattu Rodrigues |
(Brasilien/Freelancer) c/o analog/digital |
Illustrator |
Maleen Dolle |
ABUS Bicycle Locks August Bremicker Söhne KG |
Client |
Cultural / Context information for the jury
ABUS Bike Locks is one of the world’s leading brands for bike security. ABUS is highly respected for their German engineered lock technology. But while bikes are often seen as aspirational lifestyle products, bike locks are rather unemotional affairs. ABUS wanted to make urban bike enthusiasts aware of ABUS’ passion for bike security.
The print ad uses illustration and modern-day human behavior to give an idea of how locked a bike lock can be. If it’s an ABUS.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
A1 In Store Poster