INSEPARABLE: INSTA GIRL

TitleINSEPARABLE: INSTA GIRL
BrandABUS BICYCLE LOCKS
Product/ServiceABUS BICYCLE LOCKS
Category B01. Consumer Goods
Entrant OGILVY GERMANY Frankfurt, GERMANY
Idea Creation OGILVY GERMANY Frankfurt, GERMANY
Additional Company ABUS BICYCLE LOCKS Wetter (Ruhr), GERMANY
Credits
Name Company Position
Dr. Stephan Vogel Ogilvy Creative Chairman
Siyamak Jung Ogilvy Chief Creative Officer
Bjoern Bremer Ogilvy Chief Creative Officer
Christian Kuzman Ogilvy Creative Director, Art Director
Lothar Mueller Ogilvy Creative Director, Copywriter
Assunta Palma Ogilvy Account Management
Magdalena Bulle Ogilvy Art Buyer
Simone Kliesch Ogilvy Art Buyer
Sattu Rodrigues (Brasilien/Freelancer) c/o analog/digital Illustrator
Maleen Dolle ABUS Bicycle Locks August Bremicker Söhne KG Client

Cultural / Context information for the jury

ABUS Bike Locks is one of the world’s leading brands for bike security. ABUS is highly respected for their German engineered lock technology. But while bikes are often seen as aspirational lifestyle products, bike locks are rather unemotional affairs. ABUS wanted to make urban bike enthusiasts aware of ABUS’ passion for bike security. The print ad uses illustration and modern-day human behavior to give an idea of how locked a bike lock can be. If it’s an ABUS.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

A1 In Store Poster