Ender Buruk |
Wunderman Thompson |
Creative Agency/CEO |
Fulya Ozari |
Wunderman Thompson |
Creative Agency/Managing Partner |
Umit Tasli |
Wunderman Thompson |
Creative Agency/Creative Director |
Buse Say |
Wunderman Thompson |
Creative Agency/Creative Group Head |
Semih Turkmen |
Wunderman Thompson |
Creative Group Head |
Basak Ceylan |
Wunderman Thompson |
Creative Agency/Art Director |
Ceren Saglam |
Wunderman Thompson |
Creative Agency/Head of Strategy |
Pelin Karagoz Huner |
Wunderman Thompson |
Creative Agency/Strategy Director |
Setenay Ergin |
Wunderman Thompson |
Creative Agency/Account Director |
Melis Su Tanlak |
Wunderman Thompson |
Creative Agency/Account Supervisor |
Ezgi Bitmis |
Wunderman Thompson |
Creative Agency/Account Executive |
Deniz Aksit |
Wunderman Thompson |
Creative Agency/Head Of Production |
Cengiz Onal |
Wunderman Thompson |
Creative Agency/Graphic Designer |
Leyal Eskin |
Unilever |
Vice President Home Care TUI |
Duygu Dal |
Unilever |
Marketing Director Fabric Solutions & Sensations TUI |
Melisa Kısacık |
Unilever |
Brand Manager |
Mirella Habib |
Unilever |
Assitant Brand Manager |
Our campaign idea was based on a wordplay in Turkish meaning “Yumoş detergent is out / worked very good”. We had already launched our first campaign in January 2021 on TV and digital, and now we needed an impactful project to spread the big news further. It was March and lockdown restrictions had just been partially lifted. We knew people had missed the streets and anything that would cheer them up surprisingly would make a big difference. We know our Yumoş bears were loved by everyone, and we decided to spread their colorful and joyful positive energy to the streets.