YUMOS BUILDING

TitleYUMOS BUILDING
BrandYUMOŞ
Product/ServiceUNILEVER
Category D03. Special Build
Entrant WUNDERMAN THOMPSON TURKEY Istanbul, TURKEY
Idea Creation WUNDERMAN THOMPSON TURKEY Istanbul, TURKEY
Media Placement MINDSHARE TURKEY Istanbul, TURKEY
Credits
Name Company Position
Ender Buruk Wunderman Thompson Creative Agency/CEO
Fulya Ozari Wunderman Thompson Creative Agency/Managing Partner
Umit Tasli Wunderman Thompson Creative Agency/Creative Director
Buse Say Wunderman Thompson Creative Agency/Creative Group Head
Semih Turkmen Wunderman Thompson Creative Group Head
Basak Ceylan Wunderman Thompson Creative Agency/Art Director
Ceren Saglam Wunderman Thompson Creative Agency/Head of Strategy
Pelin Karagoz Huner Wunderman Thompson Creative Agency/Strategy Director
Setenay Ergin Wunderman Thompson Creative Agency/Account Director
Melis Su Tanlak Wunderman Thompson Creative Agency/Account Supervisor
Ezgi Bitmis Wunderman Thompson Creative Agency/Account Executive
Deniz Aksit Wunderman Thompson Creative Agency/Head Of Production
Cengiz Onal Wunderman Thompson Creative Agency/Graphic Designer
Leyal Eskin Unilever Vice President Home Care TUI
Duygu Dal Unilever Marketing Director Fabric Solutions & Sensations TUI
Melisa Kısacık Unilever Brand Manager
Mirella Habib Unilever Assitant Brand Manager

Write a short summary of the ambient work.

Our campaign idea was based on a wordplay in Turkish meaning “Yumoş detergent is out / worked very good”. We had already launched our first campaign in January 2021 on TV and digital, and now we needed an impactful project to spread the big news further. It was March and lockdown restrictions had just been partially lifted. We knew people had missed the streets and anything that would cheer them up surprisingly would make a big difference. We know our Yumoş bears were loved by everyone, and we decided to spread their colorful and joyful positive energy to the streets.